Three Zhongshan LED lighting enterprises to explore new marketing mode

From 2013 to 2018 will be the five year of LED lighting gold. Therefore, you must seize the opportunity to business owners to innovative marketing model to open up the domestic market. "Yesterday afternoon, LED China in Xiaolan Kyushu city held Chinese MBA Zhongshan Alumni Association LED lighting industry conference, deputy secretary of Guangdong Province Association of lighting, Guangdong lighting research institute director Liu Jun, to the more than and 40 LED lighting business owners advice, take" Exhibition City + + electronic traditional channels business "three pronged marketing new pattern to develop the domestic market.

This year, affected by the international and domestic economic situation, the domestic LED industry appeared more obvious overcapacity, many of the LED Lighting Companies in Zhongshan are also caught in the business dilemma. LED lighting industry in the face of many difficulties, how to break through the bottleneck of the development of LED lighting industry? Liu Jun believes that in addition to enterprises through the improvement of supply chain system, accelerate product development, reduce production cost, improve the degree of mechanization, specialization, high-quality marketing personnel and other means, to enhance the core competitiveness of enterprises, but also the innovation of marketing mode, the exhibition city, e-commerce and traditional sales channels three together. In recent years, the domestic LED exhibition city such as Zhongshan Xiaolan LED Kyushu bamboo shoots after a spring rain, Guangzhou City, Optics Valley City, Shenzhen Southern China City, Chengdu China International Plastic exhibition city LED, the set of products, experience, trading, procurement, distribution, branches or offices or headquarters, customer service and technical service host center, logistics, technology incubators and other functions in one, the development of LED lighting industry plays an inestimable role in promoting. "