Thinking: LED lighting financial subsidies tender price theory behind

2011, the entire LED industry are looking forward to the introduction of semiconductor lighting products financial subsidy policy, and are guessing the details. Finally, at the end of February 2012, Chinese Electronics Import and Export Corporation by the Ministry of economic construction department, development and Reform Commission, resource conservation and environmental protection department, Ministry of science and technology of high-tech development and industrialization of the company commissioned on 2012, "semiconductor lighting products financial subsidies to promote project (divided into indoor and outdoor lighting products, lighting products)", public bidding. March 20th, 110 companies participated in the bidding.

How to participate in the bidding enterprises and bidding price? Last time compared with those changes? How to participate in the bidding of the international manufacturers price? Although the bidding result not out, but some companies offer 110 bidding site for the scene in an uproar. With the difference between the offer price, the price of each of the 10 products are 10-20 yuan (hereinafter referred to as the yuan) /W...... The essence of the tender is to open some of the terminal market through subsidies, such a low price will not have a good demonstration of the role of the market, it is worth thinking calmly.

110 companies involved in the tender of the 536 products

The tender involving a total of LED lights, LED tunnel lamp, LED lamp, self ballasted lamps reflective LED 4 major categories of 10 specifications of the products. There are 110 companies involved in the tender, a total of 536 pieces of tender products.

On the wheel (2010), the 28 companies won the bid to participate in this round of the 25 companies involved in the same price, the price of the same products are on the round price has been reduced, which is also associated with the continuous reduction in prices over the past two years.

The tender notice required by the bidder must bid products of its own production and manufacturing; cast reflection type LED lamp, self ballasted lamp LED annual production capacity of not less than 200 thousand lights, LED lights, LED tunnel lights the lamp is not less than 30 thousand; bidders registered capital of not less than 50 million yuan.

The bid evaluation committee will conduct a comprehensive evaluation of the bidding products, the percentage out of the system, according to the score of choice for each package does not exceed 10 bidders as the successful candidate. Among them, the quality of products accounted for 45 points, the product offer accounted for a total of 32 points (the lowest price out of the score of 32).

The same type with the specifications of the price difference between the huge price of the product, the two specifications of the highest price of LED street lamps and the lowest bid difference of 10 times! 6 inch downlight high price difference between up to 31 times, of course, low-cost power is only 4.5W, and high priced products, power is 62W, not much comparable products.

Among them, the average price of 9000lm LED street 4 international companies involved in the bidding for 3688 yuan, the price per watt average value is 37.87 yuan /W, were higher than the overall mean value, but also has a factory out of 1122 yuan price; 4 international companies involved in the bidding LED 6 inch downlight average price for 367.5 yuan, the price per watt average value is 23.79 yuan /W. 4 home prices were higher than the average price of the tender 6 inch downlight. The price of each bid is sorted and the average value is calculated. On the whole, the average price of 10 specifications of the product per watt are 10-20 yuan /W, lower than the market mainstream price.

Doubt so low for what?

LED lighting products have not achieve large-scale production of real, large-scale price has not been reduced, but some of the bidding products offer a very low price, so many companies feel very hurt, "this is not to knock?".

The voice: "ginseng tender product only gives two indexes of power and price, and other key performance parameters of products are not involved, the product performance is not the same, the price comparison is meaningless. The tender price compared to 2010 has been reduced, the reduction in the normal range. "

Positive and negative voice: "the tender offer subsidies to some enterprises was significantly lower than the normal price of production, if the mere price advantage will, there will be industry Genghen may lead to a price war, is not conducive to industrial development. The semiconductor lighting in the market cultivation stage, must avoid the price as the main measure of the bid, otherwise it is easy to cause the price of scrimmage industry, even repeat the China LCD TV development road. "

Subsidy funds will take indirect subsidies, by the financial subsidies to the successful enterprise, and then by the successful bidder according to the bid agreement supply price minus the price of financial subsidies to the end user sales. 2010 tender because it also involves demonstration projects, so there are many problems in the follow-up implementation. Caused the industry to pay attention to the follow-up work of the tender.

Government bidding appeared on the price of oolong, industry chaos is evident! However, this can not simply complain about those outrageous businesses, they are just victims of the LED era. From the price of the chaos can be seen, there is no industry standard, LED industry can be in what (LEDinsideBBS forum, behind the industry standard). But insiders gave away the secret, the main reason for this phenomenon:

First, the bidding companies have not been strictly audited;

Two, the enterprise is too confident or too confident of their own products;

Three, take the opportunity to fry a bid, success is not important, the key is to stir to pour a bucket of oil, will not be difficult to remember;

Four, the industry attitude lax, not the same thing.

Two differentiation of the "outrageous" price is obviously not reliable, the price of 10000 yuan is clearly the myth of the LED street lamp, it is only a street lamp, not a luxury; a few hundred dollars of street lamps, engineering you dare to use it?