There are three important things LED companies need to pay attention

"This year will be the year of our brand and channels, the focus of the building will also be the brand and channels. BYD official said in an interview with reporters. With the launch of the LED lighting market, in order to meet a new round of growth, more and more powerful, visionary companies will own strategic positioning in the brand, channel and focus on market segments on the route. Indeed, if these are done in a few areas, it represents the enterprise in the new round of lighting revolution will go further.

Plastic brand

Brand building is a lasting process, which is closely related to the enterprise's product quality, channel construction, after-sales service and other aspects.

The number of Guangya Exhibition 10% enterprises on the basis of previous years is reduced, but the company's booth is one greater than the true is not the best way to show the enterprise brand promotion, but LED lighting in the Volkswagen brand is almost blank now, with the help of a variety of opportunities for enterprise brand awareness more and more intense, LED lighting has entered the "brand building" era.

In today's lighting market, the brand seems to be a big business "patent", especially the traditional lighting companies have many years of accumulation of brand and channel, in the minds of the masses of consumers, the higher visibility. Compared to traditional lighting, LED is also a new industry, the lack of precipitation led to the lack of brand is not surprising, after two years of development of many enterprises have already had the corresponding brand awareness.

LED lighting more and more enterprises start in the brand promotion efforts, such as the firefly group please Li Bingbing as a spokesperson, on the ground in the CCTV advertising continues, such measures let the public consumer to LED lighting companies have a preliminary cognition. In addition to continuing efforts to advertise, the lighting industry gathered in the small and medium-sized enterprises, listed companies clearly belong to the beloved object, after the listing can increase the enterprise brand influence, enhance the brand's social credibility.

Especially in the era of the layout of the major enterprises in the channel, dealers are also more willing to choose a brand, good quality, good reputation of the product, the brand is one of the important factors that companies can successfully open the agency market. But brand building is a long process, all this with the enterprise product quality, channel construction, customer service service etc. are closely related, it also requires LED lighting enterprises in brand building continued to increase efforts.

The future market is definitely belongs to the era of the brand, in the crevice of small and medium-sized enterprises, if only in the fierce competition, survival, and attend to the construction of the brand, the competition in the future, will be marginalized. At the same time, the real brand can not be floated on the surface, but to sink to the entire terminal channels for ordinary consumers to accept, this is the basis for the survival of the brand.

Extension channel

Now a slightly larger enterprises are vigorously developing channels, in order to seize market opportunities.

The past two years, the channel construction by many large LED lighting business on the agenda, and start the national distribution dealer recruitment conference held, nationstar, rectangular lighting, TCL, and other companies, three male Aurora Linsen over a period of time in the channel layout action can not be underestimated. As dealers now is the best opportunity to seize the brand cooperation. "If you don't start as early as possible, the future excellent brand is another agent, we would not. "A dealer revealed.

It is understood that the ground is 1000 channel shop in 2013, to 2015 to reach 5000. LED transformation of the traditional lighting companies in the auroral LED sales channels, now the provincial agency to expand to 300, investment work is still ongoing in construction.

Extending from the package to the downstream in the promotion of "light M.L.S. family" brand is very awesome, recently also actively introduced preferential measures for investment, such as distribution and join partners will give preferential policies and related training support, invested heavily in brand publicity to the brand, through a variety of forms in the the terminal channels to strengthen interaction with customers.

Focus on the development of the "bright thorn Beisi" plan and training for the franchisee is concerned, the franchisee will get a full range of thorn lighting products, market information and technical support. At the same time pay close attention to the invisible channel, bringing together designers and terminal companies, by joining the model so that all partners join the program value chain can work closely together.

LED lighting manufacturers Shun also said that in the domestic development of more agents to provide customers with a full range of standardized commercial lighting.

Although the channel forms, but as the brand channel war in World War I, need long-term fixed investment, is a test of stamina and endurance race, no sustained investment cannot be a real channel construction. In particular, the current LED products is not a complete channel circulation products, the construction of the channel outlets can not be achieved in the form of immediate results.

Moreover, enterprises in the choice of distribution channels in more large, well funded enterprises in the national layout, medium enterprises can focus on engineering field, small businesses can focus on individual projects. In short to find their own channel model.

Focus on market segments

Gradually clear and stable competitive landscape, scale enterprises will also open