The user needs to disconnect the advantages of LED surface TV reverse disadvantage

According to the Beijing Business Daily reported that, whether it is 3D, 4K, smart, OLED, quantum dots or curved surface, the color TV industry is the lack of a variety of new technologies, new concepts. However, from the recent release of the new color TV companies in 2015, the new look, curved LED TV like short-lived ghost in general, after a year of hard work to call the company, they quickly fell into the valley nobody cares. Experts in the industry view, the company is the end of the surface LED TV market mechanism, the key reason is that the price of curved LED TV far beyond its value.

Surface LED TV fade trend is obvious

In the past two weeks, Changhong, Haier, millet, Hisense, TCL and other new and old color TV enterprises in the country launched a new color TV in 2015. It is worth noting that, in this new TV special, very eye-catching surface last year almost disappeared, is more prominent, intelligent upgrade split modular design, and combined with 4K, intelligent hardware ecology etc..

The website of home network relevant responsible person Li Tao said, in fact the causes leading to this situation is that although great efforts in the promotion of surface TV, but really to sales, but not recognized by consumers. In the past year, LG and Samsung are constantly vigorously promote curved TV, but it is a constant decline in performance. According to the release LG days before the 2014 fourth quarter results, since the two quarter of 2014, LG business will fall, eventually in the fourth quarter of 2014, net loss reached 205 billion 700 million won (about $187 million). Samsung's net profit last year also hit the lowest in the past three years.

The reason why companies continue to promote the concept of curved surface, the key is that companies want to seek more benefits. In China, due to the concept of a curved surface, a LED LCD TV prices may be much higher, to the enterprise has brought a lot of profit. The Beijing Daily reporter found that you log on the online platform compared to the 55 inch LED TV for example, priced at 3500-6000 yuan, but the 55 inch curved LED TV, the price is often more than 8000 yuan, or even over a million yuan, the price difference between the two half.

Driven by high profits, some companies in the surface LED is also under the foot of Kung fu. In an exchange of activities in the industry, a senior executive said in the industry, the industry has a number of small businesses, directly to the plane of the LED LCD panel to break the bend, to create a curved tv.

Some big brand manufacturers in the hard surface curved TV, the price will go up, but often will avoid the false surface LED TV defects. In the color TV store, a variety of TV concepts from the mouth of the salesperson to say, many consumers do not know how the difference between the tv. And users often do not know the inside story, mistakenly believe that the surface must be better than the plane, is an upgrade, just as flat screen TV to be more advanced than the CRT TV, spend a lot of money to buy but did not find the kind of effect.

Curved LED TV is not the first launch of domestic enterprises listed. Due to weakness in the LCD TV price war, SONY, LG, Samsung and other Japanese and Korean TV companies that wanted to high-end, in order to avoid the price war, so the introduction of the concept of curved LED TV products, but the final result is that consumers do not buy it.

Human concept and user needs

From the product itself, curved LED TV is not bad, flat LED TV is not necessarily good. Consumers still want to buy TV according to their actual needs to buy. Now the problem is that the mainstream direction of the development of LED TV is going to go to the surface or light to go?

In addition, 55 inch curved LED TV and a 65 inch curved LED TV, surrounded by the appearance and visual impact is completely different. The bigger the screen, the surface effect will be more strong, but the store part of the salesperson sometimes to avoid this factor, regardless of the big screen or in the screen, "sell higher priced curved LED TV, LED TV will replace the plane surface caused by LED TV products, and become the market mainstream illusion.

Li Tao believes that the surface of LED TV looks like this novel, beautiful things, often sacrifice is the core of the product reliability. Such as surface LED TV on both sides is very thick and intermediate compared to very weak, there is a big risk; watching TV, if serious, natural experience is best, but most people watching TV is not like the meeting, but lying, moving, various postures, surface is indeed consistent with the feature of human eye ball, but only an ideal sitting state.

From a professional point of view, the current TV products, only OLED TV is a natural and flexible material. Zhang Yu, vice president of BOE in an interview with reporters, said that it took decades of human beings to do flat TV, but now the opposite way. In addition, due to the high price, material life and yield due to the low OLED screen high cost, high price, and the price of the new product than the existing market mainstream products of high 20%-30%, the new technology will have a promotion, now OLED is much higher than the limit, resulting in market promotion is very difficult.

The liquid crystal material determines the LED TV panel manufacturers are not likely to produce original in surface under the condition of the panel, in fact, even the OLED TV panel, is still in the technical bottleneck and capacity breakthrough stage, upper panel manufacturers