The traditional model to reduce the strength of the lighting industry to focus?

China investment advisory network, the lighting industry, a vibrant sunrise industry, experienced decades of development has become increasingly mature, the status of the home industry began to show. Only a short while ago the lighting industry is just emerging, lighting market, marketing channels, enterprises trying to open up markets to strengthen channel construction environment, a variety of regional merchants, online exhibition, large-scale publicity will be the traditional marketing mode once the enterprise marketing center, it is a short time gathering popularity, improve product sales, corporate reputation is good publicity the platform is also. However, the premise when the market develops to a certain level, companies continue to expand, the advantages of the existing model is not obvious, but in the face of fierce competition environment, the enterprise how to consolidate the status of the industry heavyweights will shift the focus of what will undoubtedly become the present to think of the problem.

Brand image maintenance

Lighting enterprises gradually into maturity, the whole market has successfully entered the stage, as the market leader has a certain reputation and a loyal customer base, mainly is the maintenance of brand image. Although the traditional marketing model is no longer the center of gravity, but a variety of exhibitions, large-scale publicity and public welfare activities is still a window to promote corporate external image, the media, a deeper understanding of the means of corporate brand.

Strengthen their capacity building

When the market share of the lighting business tends to be stable, its own production capacity is not enough to support customer demand, this time companies must stop to adjust. In order to keep up with the pace of demand, we must strengthen their own capacity building, leading the lighting industry is bound to be a high degree of automation, large-scale customization, standardized production of large enterprises. To increase capital investment, eliminate backward production capacity, the introduction of advanced equipment to meet the needs of social development.

Breakthrough innovation unchanged

With the rise of a new generation of consumer groups, lighting enterprises should strengthen the ability to innovate, the implementation of innovation. Improve R & D, innovation, and brand innovation depends entirely on the designer. Therefore, the lighting companies need to attract outstanding design talent to join, to inject fresh vitality into the lighting business, has its own core competitive advantage.

Attempts to cross-border development

Throughout the industry, the market seems to have become a cross-border normal. When consumers have this demand, the overall Home Furnishing is accepted by the consumers, enterprises can produce benefits and may avoid a trade market volatility in the future, the conditions of the enterprise brand lamps are already mature, can extend the industry chain of the premise is ready, to provide the best solution, function, integration the whole space for consumers to actively practice the "Home Furnishing" strategy.

As everyone knows, a few strong brands nationwide will become the market leader brand cross industry development will become a new market challenger, a number of regional brand will still be the market follower, and more of the new brand will serve as the new generation market emerged constantly. No matter what the role of enterprises in the market industry, in short, from their own point of view, to do their own products, and actively respond to changes in the industry, to meet the needs of consumers is the focus of the enterprise.

For more information about LED, please click on China LED network or pay attention to WeChat public account (cnledw2013).