The ten question of how to build the LED lighting channels?

Currently, the LED industry has been the focus of the problem, it is worth LED entrepreneurs to ponder. Recently, LED industry experts issued a second LED competition "10 questions", clearly the future direction of the LED industry.

1, where is the main battlefield of competition?

The development of LED industry is a gradual process, and it is impossible to appear at a certain time. At present, China's LED lighting market has two changes: first, outdoor lighting to indoor lighting, and the two is the traditional lighting to LED lighting. For the Chinese market, the current LED lighting products can not be used in ordinary families, mainly in the field of commercial applications.

In addition, we have to focus on areas of subdivision, such as automotive lighting, agricultural greenhouse lighting, medical lighting.

In recent years, from the central to local, the development of LED heat unabated. There are so many people hot There are both advantages and disadvantages., LED lighting industry is not a bad thing but a good thing. But as practitioners of the LED industry, the mind should be calm, consider the issue should be rational, reduce blindness, increase scientific and rational. The development of LED industry is a gradual process, and it is impossible to appear at a certain time.

With the development of LED technology, the market scale is expanding and the application field is expanding. It has been extended to the fields of automobile, agriculture, medical treatment and so on. At present, China's LED lighting market development characteristics of the two changes: first, outdoor lighting to indoor lighting, and the two is the traditional lighting to LED lighting.

For the development of LED lighting, LED lighting market growth rate has not reached the desired value, that is, people's expectations of the LED industry is too high, the global market and the Chinese market are so. Global lighting market size is currently only about $120 billion, China's market size in 2010 reached 300 billion yuan, far lower than people's expectations. 2011, the domestic and foreign markets and two industrial chain, the middle and lower reaches are not expected to increase.

For the Chinese market, the current LED lighting products can not be used in ordinary families, mainly in the field of commercial applications, such as industry, hotels, shopping malls and other fields. For shopping malls, it is mainly used in the public sector, because of the high demand for lighting, involving color temperature, color rendering and a series of factors.

2, what category will become the main battlefield?

In the field of LED lighting applications, LED outdoor lighting, such as LED street lamp, it is relatively difficult to promote, because of its large power and outdoor work environment is relatively poor, is currently not suitable for large-scale promotion. Indoor product power is small, the environment is not as bad as the outdoors, the temperature change is not large, so the initial application of LED lighting should focus on indoor lighting.

At present, there are many kinds of LED indoor lighting products, the most important is the bulb type lamp, mirror lamp, lamp, fluorescent lamp lamp, flat lamp etc.. The Japanese market is mainly based on bulb type lamp, the European and American market is mainly reflected light. In addition, LED lighting has a very good sense of direction, it is currently the focus of downlight applications. These three types of LED lights are encouraged, are suitable for the current domestic market and application environment.

For fluorescent lamp type LED lamp, is not encouraging development, because there are still security issues. If you want to use a flat lamp, the entire lamp should be replaced, the cost will be relatively high, but the flat light may be one of the future direction of application.

3, the effect of industrial chain competition is reflected?

At present, LED competition has become increasingly brutal, in this regard, I think enterprises should abandon the traditional LED era era, ziyuzile lighting the Regal isolationist competitive mentality, and should use the whole industry chain competition model on selection and positioning of enterprises, so that enterprises can reduce the risk of operation, not to be mercilessly eliminated in the mighty wave crashing on a sandy shore off. And there are two points to note.

First, the whole industry chain from upstream to downstream packaging and downstream applications, as well as drive, heat, optics and other supply chain, the cost of competition around the market share. The reason is that it is difficult for a single enterprise to change the cost of the system.

Two is the whole industry chain in the information sharing under the coordination reaction. LED industry has developed into the same industry as IT and electronic industry. With the sharp decline in the price and performance continues to improve, LED industry is not a dead dealer or a business so simple, but it is possible that a camp have been washed away". In the mobile phone industry as an example, the rise of digital machine, makes simulation machine enterprise defeat across the board MP3; and the rise of feature phone, and make digital machine enterprises relegated to the edge of the market, such as the rise of OPPO, Jin and other mobile phone brands, such as mobile phone brands make waveguide Xia Xin disappeared from the market.

Therefore, if the enterprise can not effectively cooperate in the LED industry chain, then the future will be very worrying. The development of LED industry in the future, it is the whole industry chain to participate in competition for the largest share of the cost, the whole industry chain together to share information for decision to the whole industry chain, together to do the promotion, in order to maximize the value of. Therefore, the enterprise needs to be an open, cooperative, relaxed attitude to face competition, before the black house style you do you, I do my own way has not adapted to the future of LED competition.

4, low price is king? Bottom line?

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