The store lights are suffering from "giant fat disease" ready medicine liqueur

As the capital of China's lighting, Guzhen Town in China's lighting industry trade center status is more obvious. Every day there are dealers across the country to go to town, find their favorite products and brands, and even some trading companies and international procurement staff, long-term presence in town, the shuttle in many stores and factories for lighting, meet the needs of the product.

In the strong market demand driven, Guzhen Town and surrounding lighting lighting industry has developed rapidly. According to the ancient town government network, the town has the lighting and accessories of the industrial and commercial enterprises 1.27, of which lighting merchants in 7497. Guzhen lighting is not only sold to all provinces, autonomous regions and counties, but also exported to Hong Kong, Macao, Taiwan, Southeast Asia, Japan, the United States and Europe and other more than and 130 countries and regions.

Support Guzhen lighting lighting industry, not only in all corners of the factory, there are countless stores. From 90s to Haizhou Guzhen Town Village, new road ten years before twenty-first Century, and then to the professional store today and the surrounding buildings in the town, Siu Lam, Henglan Jiangmen and other regions, more and more high-grade, the environment is getting better, rent more expensive, more and more selective. It can be said that the development of the ancient town stores, but also the town lighting lighting industry transformation and upgrading of a major performance.

Store more fat"

According to statistics, the town has a professional lighting stores 45, with a total business area of 3 million 388 thousand square meters, with an average sales area of about 75 thousand square meters per store. Among them, the building has 29, the business area of 1 million 15 thousand square meters, the average store sales area of about 35 thousand square meters; currently under construction has 16 stores, the total business area of 2 million 373 thousand square meters, the average store sales area of about 148 thousand square meters, amazing!

Rising professional market, improve the shopping environment of the ancient town. In these emerging markets, the general installation of central air conditioning, hand lift, professional cargo ladder, fire facilities, not only the environment better than the street shops, but also more secure, more intimate service. Many stores also supporting the increase of food, entertainment and other places, so that businesses can be completed in the store one-stop consumption. It can be said that the optimization and upgrading of the store for the transformation and upgrading of Guzhen lighting industry has made tremendous contributions.

As can be seen from the data, the ancient town of professional lighting store area, from the initial 5000 square meters, gradually rising. In the completed professional stores, has appeared in the business area of 100 thousand square meters of the East, Bai Sheng Lighting Plaza and lights in the City Ruifeng; uncompleted professional stores, there are a number of more than 300 thousand square meters of the giant lighting stores.

Such a huge volume of giant stores, if all used to enter the lighting lighting stores, then the number of thousands of people need to fear. The total number of towns and surrounding areas of the enterprise, add up to not more than 2. Even if each family to open a store, count repeated stationed, repeat shop outside the enterprise and stationed in the area, for these giant store investment business base is still not too big.

Hunger is tight

However, in the store more and more beautiful, more and more luxurious, more and more huge, but the store's investment is facing increasing pressure. It can be said that the ancient town of the store gradually suffered from the huge fat disease, but also because of lack of food and bring different degrees of hunger".

For professional stores, in addition to the first investment outside, for the store attracted enough traffic is critical. If the store's business is not enough, not enough traffic, the business is not good enough to enter the business, will also face the risk of loss of tenants.

Even some of the sale of property rights of the store, if the rate of return on investment is too low, investors will buy a lot of property rights. Therefore, how to prevent and eliminate the "hunger" of professional stores is a subject worthy of further study.

Differentiation is the way out

In the process, there are two phenomenon worthy of our attention: one is the huge size of the specialty stores, such as 330 thousand square meters of Zhongshan International Lighting mall, 460 thousand square meters of light Wang Plaza, 700 thousand square metres of square and the World Expo Center, 360 thousand square meters of Light Star Alliance lights LED lighting Expo Center, they rely on the huge volume, comprehensive development, the introduction of a variety of ancillary services, so as to win in size and strength; second phenomenon is the differentiation of specialty stores, such as Chinese (lights), Dongan international city street lighting wholesale city, Chinese city lights are lighting accessories, telecommunications (lights) Commercial Lighting Plaza that volume is not large, but the positioning is very clear, the key to do a more segments of the market in the field of lighting lighting.

Thus, in the town of specialty stores in the competition, have some unique selling points and supporting services, professional awareness and differentiated competitive marketplace will win the favor, and those features are not clear, the selling point is not outstanding, service is not perfect, the difference is not obvious professional stores, will face the brutal competition in the market.

We sincerely hope that Guzhen lighting professional stores in a round of competition, and constantly improve the level of service and comprehensive strength, and thus promote the transformation and upgrading of Guzhen lighting industry, worthy of the name of "China lights are"!