The status quo and commonness of the traditional channel transformation of Henan automobile lighting

After the Shenzhen auto show, auto LED headlamps, LED modified working lights and all kinds of bright xenon lights, original stabilizer and other manufacturers of various information and promotional activities. From the end of March to early April in Henan city visited the situation, Henan lights the traditional channels and the lights upgrade shop stores the actual operating conditions of different.

Most of the stores, automobile electronic products will generally introduce a variety of brand sales, such as automobile headlight assembly, automobile LED headlamps, bright xenon lamp, a little sales stores, manufacturers shipped directly from Guangdong. From the enthusiasm of the owners to accept the product sales and profit situation, the car LED headlamps become a lot of auto supplies wholesalers to increase profits.

Headlight assembly, due to the 4S shop for new models and interception, assembly can be mounted vehicle is limited, and many stores on product stability - and other reasons, LED headlight assembly in the traditional channel is temporary theatre, pay less. It is the 4S shop in the new model, on the head of the headlight dished out an olive branch.

Traditional automotive lighting (lamp light source), showing polarization, most of them are complaining about the price war, the profit is too thin, auto parts installed in the city's headlight assembly is only 100 yuan or less profits. Do not dare to do wholesale wholesale stocking, the new monthly out, if not 4S store resources, do not dare to take the initiative to do the stock promotion. The entry threshold is low, the store clerk or technician, a little resource immediately jump out impossible to guard against.

But in the country, it seems that there is no shortage of market demand, lack of business philosophy and excellent team. Most of the Henan cities and even County, have store conversion lens or xenon lamps installed 30 cars, the store business is good, business is hot. However, from the point of view of the overall situation, the following characteristics seem to have become common:

Have a good lead brother

A person skilled enthusiasm, diligent, shop owner, real participation in store operations, occasionally battle modified lenses, to light up a level, in a relatively small industry circle, whether peers or customers, word of mouth spread very fast.

Strong brand awareness

Price war all over the world, it is not easy to have the initiative to consult the owner of the door, open * * * yuan package installation, the owner turned to other homes installed, and finally think of the solution. In fact, to understand the needs of the owners, the most important brand lights (preferably the car lights recommended by the car lights brands and manufacturers), there are also cheaper, so the turnover rate will be a few high, but also make it easier for us to remember.

Dare to invest

Select a first brand, the two sides established a strategic cooperation, to supply the conventional weapon delivery and is able to meet the timeliness of delivery and the first time hold customers. At the same time, store display and display, must have the atmosphere, such as electricity and car headlight assembly LED light source has the best image display, a good store conversion lens and lamp upgrade, must have changed the lamp of professional equipment, and lighting equipments, seeing is believing, coupled with the unique store promotional activities that is easier to stimulate consumer enthusiasm. Do WeChat marketing, hold together and learn from each other exchanges, but also the courage to spend time and energy to invest in the excellent store, so perseverance must have a big harvest.

Have expertise

According to local conditions, waiting in the wings, become some local 4S shop lights suppliers, or to provide a fixed loading construction Qimao shop, or a service club and a fixed unit, or headlight upgrade the most professional technology, or for the county the size of car beauty shop construction and the delivery time. There is always a feat is difficult to imitate others and beyond, but also an important weight of its multiple profit channels.

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