The shortage, shortage of money, light pollution, outdoor situation policy sword LED big screen battle for survival

Wen / TU Jing

Raging like a storm advertising media in recent years, the large outdoor LED screen into the blowout era, effective extension of industrial chain, the rapid expansion of media capital, investors with capital inflows, have launched the "Poser" and wantonly misappropriating enclosure. LED big screen operation from the initial practice of the market and then to today's capital operation, has become an art, how to play with this art and aimed at the rabbit and then spread eagle, has become the highest level of this art. Very bad, strong coverage of large screen LED from the age of money shortage, electricity shortage, outdoor rectification and multiple embarrassment, when lower than expected market value of capital operation into a bubble, then ran for a time, LED big screen investment markets such as the aubergine - lift head. In the "wolf" shortage, shortage of money and outdoor to rectify the high-profile sword situation, the battle of LED big screen has started.

The traditional LED big screen back its operators

LED big screen from the past years to relive the road through the advertising media, it is not difficult to see that China's LED media in the market share is very high, large and small city streets can be seen everywhere. At present, the spread value of LED outdoor media, along with the rapid development of economy and culture is increasingly expanding, early LED large screen operator has become a giant, such as Phoenix metropolis media, tulip, Champs and other large media companies, as the first local LED big screen pioneer, not only wrote a brilliant chapter of outdoor media in China the LED and promoted China's LED media industry to a new glory, when numerous capital and praise come again and again, "eldest brother" Yue Wan liaoyao, along with the increasingly strong capital, have have diversified development conditions, an outdoor media empire is gradually growing in Chinese.

Outdoor LED large screen is very beautiful, but it is also very cruel, it is beautiful in the interpretation of the brilliant colors of countless passion, the pain in the pain, so that operators lie also in the gun, especially LED big screen business people love hate intertwined. As everyone knows, high investment, high energy consumption has been LED big screen weakness, on the basis of the original high consumption, operators have to bear the enormous commercial electricity costs, as well as outdoor policy instability caused by investment panic. Nevertheless, LED big screen spread in the media because the value of benefits, discoloration, sorrow for profit today, still makes investment operators difficult to give up their feelings, although difficult, but no one was willing to sacrifice. In all the operators - yet little daughter-in-law Aocheng woman after the era of the big screen, most can only bite to maintain operations, therefore, the traditional high energy consumption, investment and high maintenance cost model of a single large outdoor screen, which can be described as a way of earning money startling step by step once, LED large screen outdoor policy about electricity, will back its operations business, therefore, such as outdoor rectification, electricity shortage, money shortage and other large screen operators often untouchables, more vulnerable. Let electricity, electricity to give priority to the protection of residential electricity today, LED big screen once provoke electric tiger, meet it is a long period of black.

Now, LED big screen operators in city broadcasting, strong coverage as the head of advertising sales package from the LED, outdoor advertising media into the "group purchase" era, for the audience to rate, and further widen the advertising benefits and media value, operators blindly sought high definition, high brightness and large outdoor screen, resulting in light pollution is becoming more and more serious, outdoor large screen also became a target for all and was again to a in the teeth of the storm. Outdoor advertising is a special part of city landscape, is the embodiment of city culture, LED big screen as the reconstruction of city landscape, itself has a variety of attributes, after the era of construction is the theme of livable city, so the function and value of outdoor LED media in the concept of livable continue to be redefined, perhaps in the the near future, whether with the humanistic care as well as there is no light pollution, or will become the new standard definition of outdoor LED large screen, and will become the gravedigger.

China outdoor advertising access threshold is low, uneven strength, operating LED outdoor media advertising company is good in the economic form, too many to count, multiple positive cases, everyone wants to share a cup of soup, the media company engaged in capital operation "quanqian Poser", with the lower than expected market, capital chain rupture, and the emergence of value of the bubble, resulting in the high investment can not return the money, like LED after the era of the big screen like a clay ox entering the sea, following the electricity shortage and later with the "money shortage" hit a battle, there is no doubt that the listing is golden, resources integration is the best weapon for the winter.

Low carbon energy saving, investment model flexible and other green media or into the mainstream

Outdoor advertising is the carrier of ideology, is to supplement the city landscape and recreation, its function is no longer confined to the value of cultural communication business, expression oriented logo and creativity, more is to construct the visual landscape, beautify the environment and convenient life. Under the background of promoting the development of low-carbon economy, low-carbon energy is undoubtedly the only way to reform the value of outdoor LED screen. Low consumption, high efficiency has shown the direction of the development of China's LED large screen.

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