The rise of China's brand pulling LED backlight packaging factory layout

LEDinside 2014 China packaging industry market report shows that the proportion of China's TV brands worldwide shipments increased year by year, in 2014 is expected to reach 28%. 2014 to benefit from China's domestic market, China's top six TV brands ranked. Plus China TV brand itself LED capacity or strategic alliance is not high, so LED manufacturers have noticed this opportunity, but it is worth noting that the previous reliance on Taiwan, South Korea LED phenomenon in China packaging manufacturers mature technology and price competitiveness under the influence of the supply chain began to change.

Figure 1 the market share of Chinese TV brands

Data source: LEDinside

Data source: LEDinside

Chinese packaging manufacturers TV backlight supply chain, driven by the rapid growth in revenues, and at the same time, the layout of the expansion plan, REFOND is more representative of the China TV backlight packaging manufacturers, in 2010 began to cut into the TV backlight field at present, TCL successfully entered the SKYWORTH, Changhong, plus brand supply chain, business revenue growth of 67% in 2013 back to 46 million 800 thousand dollars ($46 million 800 thousand). In order to further strengthen the backlight market layout, REFOND combined with TV TCL, chip factory factory Taiwan canyuan, invest $32 million 260 thousand to set up a joint venture company, Huarui photoelectric technology (Huizhou) Co., Ltd., mainly engaged in LED backlight packaging business, which will further consolidate the position in the field of optoelectronic LED backlight

Siu Chi shares and Dongshan precision group resources cut into the LED TV backlight field, the same results in recent years, rapid growth. Siu Chi shares has entered the TCL, Hisense, SKYWORTH, Changhong, Haier, backlight supply chain, 2013 revenue of nearly $80 million, in February 2014, Siu Chi photoelectric plans to invest $80 million 650 thousand in Jiangxi to set up a subsidiary in Jiangxi province Siu Chi photoelectric Co Ltd, mainly engaged in LED backlight, lighting and other services.

Dongshan precision by helping traditional precision sheet metal business development backlight areas. In May 2014, Dongshan precision announcement, intends to raise funds not exceeding a total of $189 million 520 thousand, which is used for the production of the project investment of $73 million 870 thousand, the LED device LCM production project of $35 million 480 thousand, the fund-raising will be in the backlight field to further enhance competitiveness.

Other manufacturers including Chinese ashineon, crystal electronics, TV backlight in recent years in the area also showed strong growth. In addition, honglitronic allring technology with LED lighting devices for the main business companies have been involved in TV backlight, and frontline brands have entered the supply chain.

Table 1 recent trends of China's major LED backlight packaging manufacturers

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