The quality of the new green card into the LED export

In Japan's economic stimulus plan to let the RMB exchange yen exchange rate continued to rise, further compression of the domestic LED lighting business gross profit last year, the European Photovoltaic anti-dumping, LED joint, etc. under the situation of economic containment and xianzao, facing technical barriers, increasing the standard of instruction, a short period of time is difficult to achieve the requirements of some enterprises to seek new the market and open up new markets, what is the secret?

The so-called LED market demand is growing, not to say how good it is the market, but the elimination of the traditional lighting, the traditional lighting market share to LED. The domestic LED enterprise essence was an eventful year, by Europe technical barriers, Japan's economic stimulus plan "attack", in the no leader in chaos, awkward dilemma, this is not a means of LED business outlook is not smooth? This is not the case, as vigorously promote environmental awareness and strengthen the government in recent years, LED lighting in emerging markets in Russia, Southeast Asia, India and other rapid penetration of these new markets has become the LED lighting industry to be developed in loam.

The occupation of the "new world" multi channel development market extension

"Our company this year will be the main development of Russia, Thailand, Vietnam, India, South Africa in these new markets, because the economy of these countries or regions is relatively stable, a larger market space for development of LED lighting products, the demand is relatively good, more market share. "Golden sun Sedum Industrial Co., vice president Li Yuman summed up foreign markets according to their years of experience in foreign trade.

According to foreign media reports, the Russian LED lighting in the proportion of sustained growth in the long term, the Russian LED lighting market in the world will be the proportion of 1% to 5%, the Russian LED lighting market annual growth rate will reach 28%-48%. Since Russia officially joined the WTO, the decline in import tariffs will help expand the LED corporate profit margins, the lighting market size will be more than 700 million u.s..

Europe and the United States trade barriers make Chinese LED SME exports frequently blocked, no doubt in the mountains multiply and streams double back on the occasion, Thailand LED industry export tariff of good news, will undoubtedly make LED export enterprises saw a slim chance of survival of dense willow trees and bright flowers. China's exports of LED products as long as the certificate of origin in China, to Thailand can enjoy zero tariff treatment, and the price is 2-3 times in Thailand. In addition, Thailand's industrial base is weak, most of the industrial products need to be imported, which is an important part of lighting and LED.

India lighting products including traditional lighting, LED lighting, about 80% of the products from China, and the India government is planning to improve the traditional lighting system to LED lighting system for the proportion is expected by the end of 2015, India LED lighting market compound annual growth rate will reach 41%.

About 90% of Africa's rural population has no electricity supply, and many of the city's streets have no street lights. Basic lighting and municipal lighting market is the most potential market in Africa, the United Nations organized the lighting of African charity and development plan, the goal is to provide electricity saving LED lighting to African users. With the rapid development of modern cities in Africa, including the market, stations, shopping malls and other places of diversified LED lighting market, as well as tourist attractions, holiday villa market, there are new applications and market demand.

The discovery of the new world is just a good start, but to gain a foothold in this new market, you need to start from many aspects, multi-channel development.

Shopping malls such as the battlefield enemy can ever victorious

"As an export enterprise, the situation of a country as big as a country, small to the partners of the company's business model, these are the first to understand. Cooperation is a two-way, not only they can visit us, we have to go through a certain selection of customers to decide. The other customer's national economic stability, his company's business situation, the surrounding market environment and so on are required to inspect the export enterprises; in cooperation period, we also regularly visit customers, grasp first-hand information in a timely manner. Said Li Yuman.

The general manager of Zhongshan KAEFER Lighting Co., Zhang Haidong also said that the export to the domestic market operation, Kai Fuqi's products are sold in Europe and the United States, South America and other places, but the development of the international market in general are the same, must first understand the basic situation of other countries, ready in advance.

Now the international environment is getting worse and worse, many times the country's capital is being punished, or the country is in turmoil, an inattentive, the loss will be very heavy. Shopping malls such as the battlefield, the enemy can ever victorious. In the search for a new market, the first is to understand and focus on the basic situation of a country. When a major event in the country, such as currency devaluation, unrest, etc., it is necessary to adjust the terms of cooperation in a timely manner.

Win with quality guarantee LED export smoothly

Out of the mouth of this road, want to go far, the most important thing is to ensure that the quality of foreign LED market, the price is the quality of their. During the interview, Li Yuman repeatedly stressed that enterprises to survive, by the quality, quality has been guaranteed, customers will be long-term cooperation. But now a lot of enterprise quality awareness is weak, lack of product quality assurance, plus they do not understand the standard of foreign production technology, uneven, the Middle East, South America, India, that the new market is dominated by low-end products, quality is not high,