The number as the line, combing the 2013 LED industry, the main theme"

Based on figures for the line count from one to eight, led us to review and sum up the past year a variety of melody and tone, hope to have words, leading industry confidence.

A theme

The development of pain and happiness

2013 year, the main tone of the LED display industry than the previous two years have a more distinctive manifestation: the pain and joy of tortuous development. Experienced LED display obvious peak and peak period is gradually transition to maturity, this period is probably from the beginning of 2011, the market growth rate has maintained a relatively stable frequency, however the product supply speed improved significantly, the decline in product prices is particularly obvious, LED display industry during this period, the real test of the enterprise the strength and marketing channels. Until 2013, the transition period is more obvious, the emerging industry focus of conventional display screen and expanding market and continuous development of sustained development, the LED display screen industry at the same time, saturation and price competition and product competition is high, straining every nerve of the enterprise related. In short, the development is inevitable, but the process is tortuous and painful and happy.

Two extremes

Listed companies, the scale of enterprises, enterprise implementation

So far, the 2013 annual report of major listed companies have not yet announced, but from the first half of 2013, the financial statements of the data, the overall performance is significantly better than the industry average. The first half of 2013, in addition to the Alto electronic declined slightly, the other four companies total revenue increases, while net profit is different, which Zhou Ming and Lehman appeared increasing output without increasing phenomenon, net profit declined compared to last year, the other three have varying degrees of increase.

In short, the scale of the development of listed companies and the overall unsatisfactory, the second half of the data seems to be more rosy, which is mainly due to the major companies have launched a high density of small spacing LED display. Driven by LED super TV, naked eye 3DLED TV and other new products, several companies have repeatedly broke the stock of a new high, was a concern.

Small and medium enterprises unsustainable

Relative to the listed companies, the size of the company's capital and strength advantages, small and medium LED display companies will be difficult to expand the pace of. To project channel based enterprises to the adjustment of national policy and the difficulty of collection, was to make ends meet in 2013; and mainly to the wholesale enterprises in product prices each other bargain market into the era of meager profit, and suppressed the size of shipments of large enterprises, hands upon.

In this case, the phenomenon of LED display industry more obvious, while the backbone enterprises gradually formed a rich and powerful posture, the other side is the small and medium-sized enterprises slowly shrinking may continue to opt out.

Three market performance

Market application development

In 2013, China's LED display industry market application space continues to expand, according to statistics Chinese optics and Optoelectronics Industry Association, 2012 annual China LED display application market size reached 25 billion 300 million yuan, an increase of 15% compared to 22 billion yuan in 2011, with an increase in 2011 last year. If this increase is calculated, the preliminary estimate of China's LED display industry in 2013 the market size should be 28 billion yuan - about $29 billion.

Market applications are also constantly expanding. 2013, continue to promote the progress of technology innovation of LED display products, technology development, technical support and technology for the special application requirements to ensure the ability is enhanced, the key technology and the rapid development of the mainstream products, leading the emerging market, creative large LED display application projects continue to emerge.

It is worth noting that, in 2013 China's LED emerging advertising media constantly peatlands, private owners and individuals need LED display market continues to grow. In the field of outdoor advertising, LED screen has become a popular media, the major traditional media began to increase the layout of the LED display screen and the national networking business.

Professional service market

With the further subdivision of the LED display market, the professional service market highlights. Creative design, professional investigation, professional steel structure design, project manager system, professional maintenance personnel, and so on more in-depth service projects and teams began to appear. On the display of the early design, field testing, design and manufacture, operation and management and after-sales service, as well as large screen maintenance, cleaning and other ancillary services to complete a new professional market.

Professional services also spawned a professional supporting products, such as control systems, video processors, calibration systems, etc.. Such as the rise and development of high density small pitch LED display, especially the improvement of product characteristics of driver IC vendors and control system manufacturers, and for the development of specialized support products, this has to a certain extent, contributed to the high density of small pitch LED display products development and progress.

Marketing model innovation

2013 year, LED display industry continued to maintain a fierce competitive situation, including the rental market from the original lucrative into competing market. In order to meet the needs of the market and the increasingly fierce market competition, LED display enterprises in the marketing channel and marketing model to do some exploration and try.

Such as Chau Ming technology not only to strengthen and consolidate the existing channels online, but also actively explore the network of electricity providers and other online channels. LED lighting products in Shanghai in 2013