The loss of normal LED lighting electricity supplier "praised" dilemma highlights

[LED] Italy economist Baledo once put forward such a view, in any group of things, the most important part of only a small part of it. About 80% of the wealth of society is concentrated in the hands of the people, while only about 80% of the social wealth of the people, which is the rule of 28, 20%. LED lighting electricity supplier in the field, the 28 law seems to be in force.

LED lighting electricity supplier in the "praised the embarrassing position, 80% of enterprises in 10% business losses, guaranteed profit, profitable enterprise does not exceed 10%. Yi Ning Liang lighting chairman Liu Yuangui pointed out in his micro-blog.

The electricity supplier into the stable LED as enterprises earn less pay?

According to the latest LEDinside electricity supplier data show that in 2014 the market size of online shopping lighting products of about 14 billion 683 million yuan, accounting for the proportion of all sales channels in the range of $14.4%.

For LED emerging small and medium enterprises, the electricity supplier channel input costs are relatively small, as the previous promotion seems to be a good choice, but not all businesses are suitable for electronic business platform. Some industry sources said that the emergence of electricity supplier should be a supplement, but not as the sole weight of future development.

From the beginning of 2013 business electricity supplier LifeWave photoelectric chairman Tan Jian admitted that the company is experiencing losses, guaranteed to be profitability now. Now the electricity supplier is almost only a few percent of it, because the survival of the enterprise must be with the strength to speak, opportunistic, rely on single brush to make sales sooner or later to be eliminated. "

This is contrary to the wisdom of micro electronic CEO Zhang Yang's point of view, do LED lighting electricity supplier is a profit or loss depends on the company's investment, there is no shortcut to go, to talk about the competitiveness of products. According to Zhang Yang revealed that micro intelligent electronic products from the end of 2014 to start the Internet sales of LED lighting, the current sales will reach millions.

"This year electricity supplier has been gradually from a period of rapid growth into a relatively stable stage, only as enterprises' occupying" to consider, rush on like a swarm of hornets period is over, not professional enterprises will be less and less. Li Quan, general manager of the source of John lighting believes that the loss of electricity providers to do lighting will be more and more occupy most of the 20% strong brands, will occupy a market share of 80%, which is the trend.

Which companies can become the 20%? Li Quan believes that a kind of ability is relatively strong, including in the field of the brand has a great advantage of the enterprise, and the other is a small and beautiful enterprise. Market positioning is not clear, the intermediate type of enterprise is difficult to survive.

Tmall announced new measures LED enterprises complain incessantly?

Although a part of the lighting business electricity supplier in the field of desperate fight, but repeatedly breaking the record double eleven "sales of electricity supplier giant Tmall, still attracts the LED lighting company, yubabuneng.

Part of the company's early losses may be to expand their visibility, brush sales. On the contrary, there are some companies because of the previous investment in a lot of energy in this piece of advertising, to earn a larger flow, resulting in reduced flow of other companies. Zhang Yang said.

In order to get traffic, the majority of enterprises to take small profits but quick turnover method, according to the survey found that the price is as low as 1.8 yuan LED bulb bulb is not less than 1000. Li Quan believes that, in contrast, the more mature companies will consider whether this piece of input and output can achieve long-term expectations of the enterprise.

Whether it is for the consideration of the sales model or improve the channel, the electricity supplier is undoubtedly an important entrance LED lighting brand. March 2nd, Tmall investment standard adjustment announcement published, means that the electricity supplier resources are more concentrated in the hands of a small number of enterprises.

Announcement shows that Tmall will take the initiative to recruit 55 to provide quality goods and services LED lighting brands, and jointly upgrade the consumer experience. From the beginning of March 9th, not in the public list of brands will not be able to sign up for Tmall.

A new round of survival of the fittest make LED lighting enterprises more disadvantage, Tan Jian thinks, "because now Tmall settled merchants are scarce resources, loss of business if the Tmall store, it 's worth.". "And the" notice "issued to the majority of lighting companies issued a" ordered". In fact, the company was kicked out is also very normal, the survival of the fittest. "

In addition, the electricity supplier tax measures also made a lot of LED Lighting Companies in a cold sweat. If the profit is less than 10%, after the tax more companies will lose money. Many businesses said, can apply for bankruptcy, or directly on foot. Although it is ridicule, but also expressed frustration in the LED lighting electricity supplier. According to a certain business executives also believe that if the electricity supplier tax, it is more difficult to do LED electricity supplier. "

Although the business platform has gradually matured, do not put the egg in one basket is the best way to LED lighting companies. (text / China LED network Lurena)

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