The layout of the market to build brand LED companies face double difficulties

The traditional lighting companies rely on dealers pipeline fortune, also proved that the traditional dealer pipeline is successful to follow, even if it is, OPPLE, and other traditional male NVC brand, so far is still based on traditional distributor pipe. However, with the emergence of LED lighting products, the traditional lighting companies have a great impact on the traditional dealer channels have become more crowded. LED lighting has stepped into the era of diversification.

The market survey data show that, LED lighting enterprises has a breakthrough million, nearly 7000 enterprises LED application, and LED lighting enterprise senior personnel is mostly transferred from traditional lighting companies, because the binding mode of thinking, most of the marketing strategy to use the layout of the terminal pipe market, to join the main dealer.

Difficult to compete for dealer layout

At present, the mainland is an excellent distributor of scarce resources, is still monopolized by the traditional lighting companies, while the two or three line lighting dealers affected by the impact of national real estate regulation, the day is more difficult. On the Shenzhen market, since July this year, the building materials market, some dealers due to funding strand breaks do not boil down to have withdrawn, such as withdrawal of art house 6, another withdrawal of 3, Huaqiang North LED procurement center average monthly withdrawal 2 etc..

Obviously, in the face of the National Lighting dealers cold market, the traditional lighting companies plus LED lighting companies have to seize the terminal market, the result is that most companies died in the terminal pipeline.

Since last year, engaged in LED export enterprises due to a sharp decline in orders, which have turned to domestic sales. For LED lighting companies, to enter the terminal pipeline Market or look to join the dealer, or directly into the terminal to open the brand outlets. However, it is very difficult to develop distributors, most lighting dealer choose LED lighting business more cautious, because the terminal market is full of LED inferior products, but also in the terminal market has not really set up LED brand enterprises.

Provoke a price war to build brand difficult

At present, many LED companies on the market, some companies want to provoke a price war, out of opponents and landing success, more representative is rawlinson. M.L.S. 3W bulb lamp to the dealer's price is 8 yuan, dealers in the terminal sales price of about 14 yuan, M.L.S. 3W bulb price is very close to the market price of energy-saving lamps 5W. Its 5W energy-saving lamps have posed a threat.

The end of the market around the lighting dealers to start the war more intense. Rectangular lighting using the way to open the door to open the door of the dealer, as long as the dealer is willing to sell rectangular lighting products, send panels, sample preparation, dealers do not need pressure inventory, sales and then home delivery.