The internationalization of Chinese LED display

Product exports, internationalization is generally considered to be a high-end atmosphere on the level of things. China's LED display products export has more than ten years of history, and provides a number of up to more than 80% global manufacturing, various data show that China's LED display products have already entered the international vision, accept global review. However, it is worth noting that, although the number of export, but really its own brand export enterprises and products are rare, therefore, China's LED display International Pioneering road requires not only the amount of maintenance, more important is the need to enhance the quality of.

Export advantage

Cost advantage

Since the birth of full-color display, the development of LED display industry in china. According to the China optical photonics industry association LED branch of applied statistics, in 2012 China's total annual sales of LED display application market reached 25 billion 300 million yuan, compared with 2011 growth of the rapid development of 15%%u3002 industry has spawned a complete industrial chain, supporting mature, at the same time to stimulate domestic production momentum. Whether it is from the industrial scale or practitioners, the development of China's LED display industry matures.

At the same time, China's basic conditions of display products cost advantages, on the one hand, China is a country with a large population, the human cost is much lower than that of foreign countries, on the other hand, the present situation of manufacturing industry and make the manufacturing cost is greatly reduced. According to statistics, the average wage is about 7 times China abroad, if other costs unchanged, only a domestic labor costs, the overall cost is lower than the foreign countries display 17%, and empty box, steel frame, PCB board and other products of domestic and foreign price gap is large, coupled with the cost of the overall design, considering the domestic products the cost is about foreign products 30%-50%. In addition, China's LED full-color display products applicable export tax rebate rate since December 2008 from 13% to 14%. Since June 2009, from 14% to up to the fact that the low cost of domestic products greatly enhance the competitiveness of the 17%.

In addition, the use of domestic lamp but also significantly lowered the cost. In view of the domestic LED display cost, which accounted for the largest for LED lamp. While domestic enterprises are using domestic LED display lamp, LED lamp or self packaging, and other foreign enterprises, Barco Dakota by international manufacturers (Nichia, CREE) beads. Data show that the domestic price of about LED lamp for international manufacturers of 1/3, therefore, obviously display cost advantage.

technological development

At present, the domestic and international LED display technology level has been basically quite. LED display core devices and key components in recent years, technology continues to improve, LED display technology provides important technical support.

LED chip luminous intensity and luminous efficiency is rising, the reverse leakage current has been better controlled, anti-static ability to further enhance the long-term distress of the LED display screen to solve the problem of electrostatic damage. Switching power supply is the key component of the LED display, with the industry of clean power and electromagnetic compatibility of the enhanced awareness of active power factor compensation (PFC) has been widely applied, synchronous rectification technology application of high conversion efficiency in switching power supply (SR) is expected to gain popularity in the industry. Drive IC, low dropout energy-saving driving chip, support time-sharing and multitask scanning driving chip, can reduce the shadow pre charge type FET driver IC chips greatly improves the performance of visual display, and expand the application prospect of display. 19bit control technology, the product has entered the engineering application; luminance uniformity correction, from the early module uniformity correction to ten years ago, pointwise uniformity correction, and then to today through the method of image processing due to the mechanical assembly caused by poor bright lines and dark lines in visual correction, LED display a variety of brightness correction control technology almost nothing is impossible. Drive refresh, with the speed of semiconductor driver improved and improved driving refresh mode, LED display can be realized in the camera without flash, no scanning line, water ripple.

Technological innovation has brought the LED display application product form of continuous innovation, but also for China's LED display industry has brought the overall upgrading of the technical level. From a technical point of view, China's manufacturing LED display has the ability to meet the requirements of high-end display technology, an important reason for the international arena thanks to the development of technology.

Vast overseas market

LED display is widely used in the world, forming a broad market. 2010 -2014 global LED full-color display market will maintain a CAGR of 30.43%, is expected to market size in 2014 will increase to $9 billion 550 million.

In addition, LED display about 60 billion yuan of export space is sufficient to support the rapid development of enterprises. From the point of view of regional distribution of the overseas market, China's exports of the most LED display areas are mainly distributed in Europe and the United States, Japan and Southeast Asia, the BRICs (India, Russia, South Africa, Brazil) is also an important export area.

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