The ghost mist -- on LED display status

Introduction: and some toast each other between a moment, to forget where you are, familiar faces, familiar with the "industry event", with "Congratulations" familiar "you're welcome". So in between hope hands is a cup of tea, with the seven or eight friends, but slow down, his right for silk industry and the future even prove false, but also to have witnessed this industry ups and downs. So Pharaoh stole half a glass of water, leisure, a gossip industry ups and downs.

A, growth inertia, find it difficult to wake up dreams.

08 years so far, the National People's Congress to talk about LED, I do not know, in this gluttonous feast is the real winner of the display. No matter from the industry scale, the development of enterprises, or visit the capital market, the display industry than lighting brothers set thousands of pet high of more than one, even if the industry exhibition, exhibition hall and luxurious gold position, often is the display business positions. What is the reason? Two words - market. For a long time, the screen factory needs to solve production problems, the need to solve the procurement problem, but do not care too much about the market problem, anyway, the demand is there, depending on how you get the hand. Today, the market is quietly changing, the demand is still, competitors have increased a lot. But who are we? God's favored one, 09 years Lao Tzu how how, sales doubled all feel shy to say that they do screen (or do package). So today, a large number of rivers and lakes bigwigs honor and confidence, risk and expansion coexist. Even the man run away, two months ago is still in the offerings to describe the enterprise blueprint. Not see, just do not want to see, as expected growth inertia a hard to wake up the dream, refinement of the elite nerve, everyone in the industry laments the well-being, but no one is able to openly admit quietly down performance.

Two, sword and spear contest, elusive height

Display light source packaging factory today, has experienced the baptism of blood and fire, but the There remained but a single one. a few home, and this is one of a handful of tyrannical head cut numerous: on the sales volume of output, summon wind and call for rain, hundreds of millions, by birth, so prominent, is money money, want to have a gun gun, there are several lavish big brother. So when the Cannon Falls, at between rush drama has officially opened. The tyrannical battle has been staged was filled with a few big weapons or even machetes and spears -- the price and payment period. Only a short while ago, Taiwan funded enterprises outstanding have better product quality, are all well out of play, not because the gun is not good enough, but the opponent too many tricks, too messy, not suit off will be beaten mandizhaoya. And today is not the same, the competition you are fighting master, so staged just you hit me a punch, I kick your foot farce, who found no way to do it. To put it plainly, the current phase of the competition can only rely on the results of the price period is lost, and the quality of the product will be the only way to win victory over the packaging plant competitors. You do not see, on the one hand, a good screen factory tired to deal with the package factory bombing style visit, on the other hand, it is difficult to find a high degree of technical cooperation partner.

Three, cost, quality, sales of receivables, the cycle of reciprocal causation

Today's display market compared with two years ago, there has been a fundamental change, especially in terms of packaging. In the industry expanding period two years ago, the rapidly growing market, many participants, then rely on the efficient operation of market, the rapid increase in market share, even if part of the loss of profits, put out, compared with profit is only a drop in the bucket. Today, the market has gradually become stable, relatively few competitors but the size of the body is very large, the traditional mode of competition will continue to fall into a vicious circle: the enterprise to gain higher sales, the need to reduce costs and increase receivables, and cost reduction will lead to decline in quality, quality decline will lead to deterioration of the receivables should be the increase of bad debts and, in order to make up for the receivables and bad debt problems, but also increase the scale of business enterprise. The reciprocating cycle will continue to repeat without changing the status quo. Until one day, beginning a link in the circulation of the problem, so the problem will spread rapidly along the same path, may lead to the change of mode of operation will be the integration of the industry, and this change may require participants to bleed.

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