The face of the 2013 "bloody" market LED business to survive

In the first half of the LED lighting market can be described as booming, many companies are in full production line running state. LED listed companies released in mid year report shows that companies not only recover from last year's losses, but also achieved good market performance.

But in 2013 the outbreak of the market and the market in 2011 fiery situation has been very different, the gradual development of industrial development into a rational track, but also to the previous fanatical investment liquidation period. In many companies to enjoy the recovery of the market to bring dividends, there are some large LED companies have come to close down the situation, and even Taiwan enterprises are gradually involved in the collapse of the tide". Therefore, in 2013 the market is precisely a LED enterprise "fight at outrance" the bloody battle for the market.

"Survival" has become the key word of the war".

This is for the shortage of funds, the lack of core technology, there is no brand influence and product competitiveness of SMEs, how to survive in the current market reshuffle and develop it?

Make a single product

The characteristics of the lighting industry makes the lamps will be applied to all walks of life, requirements for lamps in different fields are different, even the same field, different lighting needs the lamp type and parameters are not the same, therefore, if an enterprise wants to cover all types of lamps, will scatter the attention, it is difficult to as a product, it is very difficult to form their own unique competitiveness in a certain aspect.

In the recently held a salon industry, from industry experts on the future development of the enterprise and put forward different opinions, but most people agree that enterprises in the product at a point, must have their own products, do a single title".

Bing Shukui, director of consulting work committee China lighting society proposed, enterprises do not necessarily do what product, must have their own cards and products, one or two lamps do very well, very professional attract your attention, in fact will also make other products together. The strength of an enterprise is limited, it is impossible to do all the lamps, but the product positioning must be clear.

China /LED semiconductor lighting industry and union secretary general Guan Baiyu pointed out that in the choice of the development of enterprises, according to the characteristics of the enterprises to do the single title in some aspects, rather than the shop stalls so wide to do all-around champion, in a bigger, better and better, I still want to do and on the front.

Pointed out that the Foshan Lighting Association President Wu Yulin talked about the future development of small and medium-sized enterprises in their own blog, only through a single for a series of products and, in the chaos of the market in order to occupy a unique and belongs to the field of enterprise. Do fine and strong products, in order to withstand the blow by other competitors in the field of their products and the market to occupy a place, but also can grow.

Do a single product, but also easy to form economies of scale, reduce production costs, improve product cost. Make the product more competitive in the market.

Learn to borrow

M & A integration potential from last year has begun to appear, the combination of several large enterprises is to accelerate the merger and integration of the industry trend. It is an inevitable trend for the future industrial development to eliminate and merge backward production capacity, eliminate the market environment, and form a number of leading enterprises with domestic and international competitiveness.

Thousands of enterprises in the competition in the Red Sea market alone, all tested the real strength of an enterprise. Chinese enterprise is used to "way of thinking, not rather be beheaded Pteris, often on the joint way too cold. But in the emerging markets of LED, for many of the only "zero base" of SMEs, the feeling of crossing the river is sometimes not as good as the giant shoulder, will take a lot of detours in the development of the road.

[1] [2] next page