The euro "Butterfly Effect": LED packaging enterprise "A great calamity is at hand"

In the first half of this year, the European debt crisis and a series of global economic weakness, the butterfly effect, the already dangerous LED industry continues to push the cusp. Industry chain in the middle of the packaging industry, it is difficult to escape.

At the beginning of August, LED listed companies have released the first half of 2012 earnings, revenue growth and gross margin performance is not optimistic. For many domestic small and medium LED packaging companies, but also into a tight order, negative growth in profits.

At the same time, according to a study report data show that this year the domestic prices in the first half of white light LED lamp has dropped by 20%. The rapid decline in the price of packaged devices, for large and medium packaging enterprises, means to re integrate and reduce costs; for small businesses, it means a small profit and struggle.

From the beginning of last year, the profit of the display device packaging has fallen to the bottom. "Amp photoelectric general manager Xiao Wenyu has deep feeling for the industry chain stalemate at present, enterprises can not display cost reduction from the package there, nor from ordinary packaging enterprises of raw materials, technology, management and other aspects of cost savings.

In such a diffuse flavor of life and death of the industrial background, how to quickly get rid of the plight of the enterprise, to survive this period of time and survive, becoming the biggest problem in each packaging enterprises. August 17th, the ninth Forum on the theme of the industry, the lion lion photoelectric sales director Wang Peng said: who's pockets deep, relatively strong financial strength, who will be able to safely pass the shuffle. "

In fact, the future for a long period of time, decided to LED packaging enterprise life and death is not only the capital, as well as cost control, industrial chain integration efficiency and other factors.

Incremental profit

As of press time reporter, LED packaging listed companies have announced the first half of 2012 financial report, the results show that these companies have emerged in varying degrees of decline in performance.

Among them, honglitronic achieved operating income of 257 million yuan, down 5.69% over the previous year; a net profit of 33 million 220 thousand yuan, down 11.65% over the previous year; nationstar achieved operating income of 446 million yuan, 18.35% lower than the same period last year, net profit of 42 million 90 thousand, 27.52% lower than the same period; and REFOND although 21.97% in terms of revenue growth, but net profit still fell 3.02%.

LED packaging prices fell sharply, is currently the main reason for the loss of many packaging companies.

The report said, the first half of this year, the three main packaging market, the display device has dropped to a low price products, basically no profit at all; backlight device prices fell by 15%, but because the market is relatively closed, packaging enterprises have entered the supply chain can still guarantee a certain profit level; and the lighting device prices dropped by 10%-20%.

In order to REFOND optoelectronics, for example, reported a first half of 2012, LED lighting source, revenue growth of 19.71%, gross margin than the same period last year fell by 8.96%; in the large size LED backlight, revenue growth of 29.95%, gross margin year-on-year decline of 4.54% over the same period last year.

Nationstar general manager Wang Sen stressed that one is subject to the global macroeconomic situation; on the other hand, a few years ago because the market is good, new entrants increase productivity increase rapidly, makes the competition more intense, leading to a single enterprise performance slowdown.

In fact, the downstream market demand for packaging is still growing. Data show that in the first half of this year, the downstream application demand growth of about 60% over the same period, packaging device output increased by 40%-50%, production capacity is increased by 70%. Supply and demand does not match, the increase in new entrants, especially the universal homogenization of domestic packaging products, is constantly engulfed gross margin.

"The market competition is too fierce, each enterprise is trying to cut prices. Some companies in order to get the order, and even losses to ship. A small and medium sized packaging enterprises in charge of the country admitted.

But for the overall development trend of LED packaging industry, Wang Sen is optimistic: "the industry is in short the excessive market competition stage, after this round of reshuffle and integration, will be the birth of a number of outstanding enterprises, so as to drive the industry forward. "

Seek breakthrough opportunities

However, in the market under the reign of terror, there is a chance.

Wright photoelectric business manager Shi Guangdian said that although there are a lot of enterprises in a state of loss, but do well in terms of scale and profit growth.

A few years ago, due to the LED market prices and products are very confusing, the domestic LED lighting products in the overseas market was also a bad quality of bad reputation. "Shi Guangdian said, with Europe and the United States and market access standards, the original focus on technology research and development and innovation of the enterprise, or in the next few years will usher in significant growth.

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