The domestic giant layout, a new generation of display technology lead OLED industry

The reporter learned day ago, jointly invested by SKYWORTH group and the South China University of Technology in Guangdong province OLED display research cooperation platform and the Guangzhou New Horizons Photoelectric Technology Co. Ltd. has established in Guangzhou, this action is regarded as the industry is the domestic color TV enterprises China LCD TV industry, draw lessons, and foreign brands vied for OLED. Active layout, the upstream industry chain's blockbuster move.

OLED will stimulate the market reshuffle

In the TV industry from CRT to LCD TV in the process of transformation, domestic enterprises due to the accumulation of technology and R & D investment industry fail to keep up with the pace of change, heteronomy in the upstream LCD panel supply, leading to initiate a price war in the foreign brands, domestic brands in a passive dilemma in the flat lost to foreign brands.

In the era of CRT and LCD, especially in mainland China, Guangdong can only participate in the industry chain of lower profit assembly and testing, and the emergence of OLED, Guangdong electronic information industry provides a rare opportunity for development. Peng Junbiao, vice president of School of materials science and engineering, South China University of Technology.

The industry believes that the emergence of OLED, indicating that the market will re shuffle. In order to avoid repeating the mistakes in the LCD era, represented by SKYWORTH China mainland enterprises to actively carry out the layout of the OLED industry, to grasp the display market right to speak, the end is subject to foreign brand history.

OLED industry annual growth of about 33%

OLED (organic light emitting display) is known as a new generation of display technology. At present, OLED is mainly concentrated in small size products, such as MP3, MP4, cell phone display, large size high generation OLED products require TFT Technology (TFT driven OLED called AMOLED).

According to incomplete statistics, at present, the world has more than 200 manufacturers have entered the OLED production, a number of products have been listed, mainly for South Korea, Japan, the United States, China's Taiwan region.

After entering in 2009, AMOLED market growth trend is more obvious, the annual AMOLED shipments reached 75 million 600 thousand, the market revenue of $840 million. According to DisplaySearch estimates, the average annual growth rate of OLED industry market revenue can reach about 33%, by 2016, the market size of about $5 billion 590 million.