The development of ten major changes in 2010 closed point lighting products

At present, consumer demand increasingly diversified and personalized, all of the lighting demand is no longer confined to the "light", but more attention to the light efficiency and the overall decorative effect, even down to each place different time will show the corresponding degree of luminous environment. Therefore, whether it is the flagship store, or experiential shopping district, are in order to maximize the value of the product. New products, new processes, new features, new services, such as the successful introduction of the market, often able to open up a "blue ocean" to achieve considerable commercial value. Let us combine each category's performance this year, a speculation in 2011 ten most concerned about the development trend of the 1 category --, crystal lamp, began to "fever" upstream is nearing saturation. Crystal lamp as part of the building decoration materials, closely related to the development of the real estate industry. 2010 real estate policy continues to tighten, one or two lamps Market (see map) turbulence, this effect will continue until 2011. It is understood that the current 80% of consumers for lighting consumption accounted for only 10% of the total cost of renovation, the most popular apartment layout of 90 square meters of ordinary household lighting consumption paperback generally does not exceed 5000 yuan. The crystal lights thousands of dollars, the price of three or four yuan to let the consumer market prohibitive. According to preliminary statistics, the percentage of number of crystal lamp lights and lighting stores accounted for the World Trade Exhibition Center, Times Square, century lighting lights are Lighting Plaza three hypermarkets retail sales were 82%, 44% and 46%., at present, there are about more than 4 thousand ancient parts store, the crystal light fittings door more than 2000, accounting for about 52%. upstream crystal lamp enterprise excessive concentration, homogeneity is serious, the number is almost saturated, crystal lamp into a dilemma. Brand led to a lack of water seriously. About 80% of designers do not pay attention to the crystal lamp brand, only about 20% of designers can tell 2-3 crystal lamp brand. Thus, the importance of the entire crystal lamp industry in the brand building is still not enough. No terminal brand effect, causes the price of water more crystal lamp has always been criticized, materials suppliers, manufacturers, distributors, seem to be about behind the final price, but three of the price right and carefully conceal mentioning. Swarovski crystal lamp with some expensive, old enterprises is harsh on the price control, and the strength of the dealer channel through control of OEM manufacturers also can control the price, this is the business sense. However, once these common sense into the complex marketing channels, the consumer has become the unspoken rules of the fuzzy price. Many businesses are also reflected in the current crystal lamp bulbs commonly used incandescent bulbs, but it is well known that incandescent bulbs are high energy consuming products, which is contrary to the current trend of energy saving and emission reduction. The cleaning problem is also a headache for consumers. The new crystal lamp, crystal clear, bright brilliance, really let people put it down. However, after a year and two years, crystal lamp because of some of the dust in the air, it will slowly lose the style of the past, and the complexity of the process leading to the latter is more troublesome. 2,: energy-saving lamp recycling system in Jin arrow has string "three year itch". According to incomplete statistics, China's annual production of energy-saving lamps 3 billion 800 million, accounting for about 1/3 of global output, of which 2/3 exports. In the past 3 years, China "extinguished" billions of incandescent lamps, lit the same number of energy-saving lamps, in the past few years, China's fiscal subsidies to promote the number of energy-saving lamps will reach 360 million. It is understood that the ordinary energy-saving lamp life is generally 3 years, another year, a large number of energy-saving lamp tube will complete the mission, facing the replacement. An average of 0.5 mg of mercury in an ordinary energy-saving lamp, while the leaching of mercury into the ground will cause about 360 tons of water pollution of about $1. Therefore, the national hazardous waste list has been included in the recovery of energy-saving lamps. 2010 energy efficient winning project, recycling of waste energy has become one of the tender threshold. Enterprise stores are in action. By September 20, 2010, China Lighting Association, Beijing City Association, Shili River lighting Lighting City (see map), recycling of waste energy-saving lamps jointly sponsored by Xiamen Topstar lighting, OPPLE lighting and other units ", we are in action" large public environmental protection activities at the start of the Shili River lighting city. The leadership of the government, industry associations and industry experts and entrepreneurs attended the "China first waste energy saving lamp recycling system construction forum, to discuss the establishment of energy-saving lamp waste recycling system, and is the first domestic professional lighting stores waste energy-saving lamp recycling point opening. It is understood that the Shili River Lighting City to encourage consumers to "over" waste energy-saving lamps, outstanding Taiwan "old for new" incentives, the effect is very good, from 20 in September last year, -10 on day 7 in just more than and 10 days, a total recovery of nearly 5000. The old lamp back, by the shipping company transportation to Xiamen Topstar company for free treatment. Recovery will become another core competitiveness. Veteran light source base in Shanghai, a total of 10 companies in 2010 as the promotion of energy-saving lamps business, but most companies do not have the current recycling conditions. Since the waste energy saving lamp recycling as a high bid threshold, many enterprises will be the brand as a vantage point, Zhejiang sunshine, Xiamen Topstar enterprises believe that in 2011 the first action on the recovery of the enterprises will be more, it will become the core competitive strength of the scale of enterprises bigger and stronger. 3, LED: "assimilation" national efforts to push Home Furnishing lighting. 2010 China