The construction of cross-border mergers and acquisitions continue to work or bold innovation?

Our future is to create a new outdoor media group. "It is not a media company, but the photoelectric, a LED display manufacturers. From the time the media to Youtuo PR, photoelectric has never been a quiet manufacturer. Behind the continuous cross-border mergers and acquisitions, the company in the end is worthless or bold innovation?

Targeting outdoor media transformation

Shenzhen is a fertile ground for LED display enterprises, A shares in the domestic counterparts have photoelectric Alto electronics, Abison, Chau Ming technology etc.. From the exterior, the photoelectric and nothing special, but if from the development plan, but the number of the photoelectric "take the unusual way a.

The day before, the photoelectric 950 million yuan acquisition of Youtuo PR and yishida asset restructuring conditionally by the SFC, to the company's transformation of the way, and opened the digital communication channel. In fact, as early as 2012, daylight began to look at the media transformation, the establishment of a wholly owned subsidiary linkage culture, extended to the downstream outdoor LED network; in 2013, $860 million acquisition of the media, the layout of the outdoor media.

"Youtuo PR is cosmetic and traditional daily necessities to advertisers, and timeshare media main customers in the automotive, liquor and building materials," said Zhong Juying is currently to join the new two companies do business change, next is the integration between the three companies, "the high tube between the plates will go to docking. Collaborative sales corresponding. "

Why cross-border mergers and acquisitions?

Find the answer may notice from the photoelectric 2014 report. Last year, the company's net profit of 140 million yuan to $153 million, up by more than 7 times, excluding the contribution of the media at the time, the company's endogenous growth over the same period last year rose nearly 3 times, while the best performance of the A shares in the peer is doubled. "Is the last major cultural linkage of advertising business losses, the company also improved, LED display business also increased. "The photoelectric secretaries Zhong Juying explained. From May to July last year, through the promotion of cooperation with the time-sharing media, linkage culture to achieve LED display contract amount of 8 million 230 thousand yuan.

In 2012, 2013, net profit of only 26 million 900 thousand yuan, the photoelectric 16 million 270 thousand yuan. The performance of the leap, also seems to be confirmed from the side of the photoelectric cross-border mergers and acquisitions success.

The next step in the direction of mergers and Acquisitions: Mobile Internet

If the media is set up when the photoelectric LED screen to the outdoor media channel, then Youtuo PR is in the media upstream broaden more customer resources, at the same time by the same LED display manufacturer yishida to enhance brand image and technical strength. At present, the company completed the B2B link, and then it is aimed at the integration of online and offline new digital outdoor.

"Our future is to build a new outdoor media group," Zhong Juying said the company currently has four modules, "traditional media equipment LED screen, this is our media group hardware, second block is the outdoor media network, such as network linkage culture LED big screen, when the media in the outdoor media the supermarket. Now add a new public relations digital services third plates, and then the fourth sector, we want to build a new platform for mobile Internet in the future. According to the company plan, the next step will be to follow the acquisition of the advertising industry chain to find the subject, there is concern about the Internet mobile platform company.

Target: 35 years billion revenue

The new digital outdoor media photoelectric understanding, is 360 degree seamless audience behavior, outdoor track, surrounded by continued to influence the audience to achieve the most efficient communication. So what is the capacity of outdoor media? According to the study of essence securities, in 2012 China's outdoor advertising amounted to 56 billion 600 million yuan, to the size of the market in 2016 can reach about $76 billion. In the three major areas of the photoelectric, Zhong Juying analyzed that at least one hundred billion market size, the traditional outdoor market size is 50 billion, LED full color display market size is about 30 billion, then the about 30000000000 pr services market size, our strategy for the next 35 years is more than ten billion revenue target. "

Tens of billions of revenue is also too far away, from the short-term results, three companies based on the photoelectric acquisition performance commitments: media friends support 113 million, PR 37 million 200 thousand, yishida 42 million. Not included due to the synergistic effect of growth performance, three for the photoelectric 15 year pro forma net profit of 192 million, and taking into account the endogenous steady growth and synergies, this year to achieve double the performance of the photoelectric or.

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