The advantages and disadvantages of the traditional lighting transformation in the era of LED lighting

As more and more companies began to get involved in the field of LED lighting and invested heavily in the development of LED, a field with vigour and vitality in the past few years the tide swept China lighting industry, the tide went, fast. At the same time, always in the lighting industry, the traditional lighting companies have forced to pressure, have cut into the LED lighting market, began to explore the way of transformation of enterprises.

There is no denying that, from the international lighting giant, the traditional domestic lighting boss to unknown foundry small enterprises, have begun to pay attention to and invest in LED projects. From the past eighteenth Guangzhou lighting exhibition can be seen, LED lighting products have become the main characters of the show, whether it is the traditional lighting companies or LED lighting company, almost display are LED lighting products, and the type and function of more and more. In particular, the international industry giants OSRAM, PHILPS has also focused on increasing investment in LED, to seize the Chinese market. LED this trend is beyond doubt, the market signal is becoming more and more intense, this situation also allows us to enter the era of LED lighting.

In fact, many of the traditional lighting companies are very contradictory, on the one hand, I hope the LED development slowed down, for fear of being replaced by new forces, on the other hand, actively involved in LED lighting, expect to keep pace with the times. Even for the traditional lighting companies have cut into the LED lighting, some are not spared no effort. One is right and left and Bo, these manufacturers due to various reasons to promote LED lighting, but also in increasing the performance of traditional lighting core products and the main source of profit improvement efforts; on the other hand, the LED cost is also high, the more LED lamp production and sales, the benefits may be lower, development efforts the traditional lighting companies of LED is relatively limited, seems very cautious.

Traditional lighting enterprise transformation concept

In the era of LED lighting, traditional lighting companies for the transformation of attitudes and practices are different. Some of the traditional lighting companies more radical, has begun a full range of investment in R & D, production and sales of LED lighting, and some traditional enterprises are relatively conservative, calm attitude, on the basis of the city to stick to the original, LED lighting is still in the early stage of investment. In the transformation of the traditional lighting companies have started, many established LED Division has a clear plan for the development of LED focus on research and development; some focus on Application Research and application development based on the module; some provide consumers with high quality, safe and reliable complete LED product solutions; also some enterprises in order to to speed up the LED industry layout, directly through the LED professional lighting enterprise mergers and acquisitions, quickly make up for a deficiency in LED technology practice; or through the acquisition of enterprises directly into the LED semiconductor chip manufacturing, so as to control the LED industry upstream industry chain.

Sunshine lighting is the first of many traditional lighting industry LED investment in the most positive business, the establishment of a relatively complete R & D and technical team, has a first mover advantage in technology. In addition, the company is a traditional export oriented enterprises, has a wealth of overseas channels, has been working with PHILPS, OSRAM, GM to cooperate. In the domestic market, good performance in government procurement. And sufficient funds to expand production actively and rapidly. Last year, the non-public offering of the company, raised 8.99 billion, half of the intention to cast micro mercury energy-saving lamps, half of the investment LED. Due to the outbreak of this year's LED market demand, the company has modified the direction of investment, will raise funds to invest in LED. And expand production actively and rapidly, the first half of this year, LED sales revenue is expected to exceed 400 million, exceeding last year.

Another traditional lighting companies snow photoelectric is selected and TSMC solid state lighting strategic alliance, the two sides jointly explore the mainland and the global LED lighting market. Snow Wright's LED lighting products will be a full range of solid state lighting components for product design and application development; and Taiwan solid state lighting will also be the latest LED modules and optical electrical heating technology integration support. The future direction of cooperation between the two sides is not only in the general lighting products, but also includes such as bio lighting, automotive lighting and other forward-looking lighting applications. TSMC leading solid-state lighting technology, has a strong technical development capability and high quality production capacity, LED chip and technical support to provide the highest quality; Wright deep lighting for twenty years, has a deep understanding of the lighting, more powerful production capacity and sales channels. The cooperation between the two sides can be described as a powerful combination of complementary advantages.

Three male Aurora also expressed to the overall layout of the LED lighting market, one of its important initiatives is to build up the LED museum. As one of the important means of the layout of three male Aurora LED lighting market, LED Museum in the city to open the future. The museum experience mainly to simulate the different light environment, show the actual effect of auroral LED lighting way, special atmosphere and effect to allow consumers to intuitively feel the different light source design and LED application products made. In addition, the third Aurora also held a number of LED lighting technology application research, and actively promote the LED lighting in the two or three line of the city.

As a "ceiling king" OPPLE lighting dealer meeting held the national commercial department at the beginning of this year, and then to the development trend of LED lighting, commercial lighting market and promote the common development of Home Furnishing lighting market. OPPLE lighting will be in hardcover room, commercial real estate, hotels, supermarkets, chain stores, offices, schools, hospitals and other commercial lighting full force