The LED lamp fell to the "civilian" price channel battle started

According to the relevant departments of global market research agency said, due to capacity of key raw materials such as LED chip prices caused by the excess crack, the price of LED to more suitable level of finished lamps. According to statistics data show that research institutions, with 7W bulb for example, Chinese area's largest trading price range point between about 45-55RMB in Jordan every thousand lumens of $10 a year, the average price fell more than 40%. So many LED lighting companies determine the critical point LED lamp price has reached China market can accept, have invested resources layout and brand pathway, LED lamps have the proportion of brand resources and channel advantages the traditional lighting companies have pulled the product line, and emerging LED lighting companies launched the war card pathway.

At present China LED lighting sales model on the engineering pathway and distribution (pathway) two, the four year China vigorously promote the popularization of LED, distribution (path) from the traditional retail sales began to expand to the exclusive LED model stores and shopping malls. In addition, online shopping mall is also in 2011-2012 these two years, began selling high lighting manufacturers replacement products, such as: bulb, lamp and so on, so that the general public can use the shopping mode used to compare and buy LED lamps. Experts estimate that by 2015 the proportion of China's physical distributors and online shopping mall will be further pulled up to nearly 4.

2013, the majority of LED lighting companies to re-examine the dealer channel. The traditional foreign trade enterprises, the dealer is domestic customers; the online shopping mall, the dealer is the next line of consumers; LED lighting enterprises to the original package of business transformation, the dealer is downstream customers. Lighting dealers become the key channel resources for various types of LED lighting manufacturers compete. While traditional lighting dealers have gradually realized the economic advantages of LED lighting, LED lighting products continues to expand its line, and actively participate in the attack of LED lighting LED lighting brand investment popularization opportunities.