July 10th 22:20, Meng Shunqing made on the Taobao LED product sales price of micro-blog in Sina, netizens call "buddies are shocked" and "no integrity", as follows: "sneak backstage data system, Taobao LED 5439 stores, Tmall 1358. Too much, 3W ceiling lamp 8 dollars to sell the 30 day of the 30 thousand sets, the ball bubble 3w7.5 actually package post, ceiling 8W LED19 dollars in the sale of 30 units a day, there is no bottom line ah! "A remark, industry sources have told the sad and tragic.
With the development of the Internet, the network media has developed rapidly. 52% of consumers said that through the network to get the brand information, sufficient to explain the problem. The rapid growth of online shopping also provides a new possibility for the whole industry's sales channels.
At present, the majority of household lighting consumption accounted for about 10% of the renovation costs, and the proportion is still rising. Online shopping market is also rapidly becoming one of the new LED lighting retail sales model.
For the current stage of LED lighting companies, so that LED lamps quickly into the traditional lighting distribution channels is very difficult, but also very large upfront capital investment. The advantages of low cost, wide coverage as online sales become obvious.
More importantly, at this stage in the Department of general merchandise stores or super hardware stores and other traditional pipeline is also difficult to buy high-quality LED lights. At present, more than 95% of China's traditional lighting and not using a large area of sales of LED lighting products, only a small number of large supermarkets such as WAL-MART has a few brands of small models LED bulbs in the sale. Therefore, those who have a good understanding of LED lighting ordinary consumers can only turn to the Internet to find products, which also led to the current LED lamps popular online sales.
I learned that: "the wafer chip flux in general 100-110 lumens, market wholesale price in 1.5-1.8 yuan / a constant current power supply, the lowest wholesale price in the 3W2.8 yuan, 3 yuan drive, plus cheap housing, one year warranty, according to Fu Ya configuration a set of minimum 13.5 yuan. "
No bottom line ah! Such a low price how to create high-quality products.
Taobao itself is not wrong, electricity supplier is a big trend, who can not stop, there is no Ma and Taobao, will come out * clouds and po. Any industry there will be chaos, beginning, end is good, among countless tears and bones. LED industry, too.
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