Taiwan media: China LED to kill the Red Sea in Taiwan.

According to the Taiwan Economic Daily reported that China lighting capital, the title of the ancient town of Guangdong, Zhongshan, LED low price competition, the impact of taiwan. Taiwan Guangzhou elegant electric company chairman Lin Qingfang pointed out that due to automatic production, this year LED costs about 60%, but still less than the mainland bargain malignant competition speed, Taiwan needs to rely on the exhibition orders, expand overseas channel breakout.

Low cost strategy to kill come in, can not block the block. Lin Qingfang said, to the ancient town of Zhongshan, LED overcapacity, the biggest problem encountered is vicious competition, uneven quality. For example, their products sold 8 yuan, but the opponent down to 2 yuan, or even lower, while the product power, wattage, life specifications did not meet the requirements of standards, lack of safety regulations certification.

This is a hangover from the fierce competition in the market, the Chinese government encourages the use of energy saving products, hope that the relevant enterprises everywhere. Lin Qingfang said, LED huge business opportunities, so that many companies want to share, in addition to the rise of local SMEs, even large enterprises BYD also grab into, who can stand up.

Lin Qingxiang said that although the company has many years of cooperation with customers quite, but encountered such a competitive environment is also difficult, not to mention just squeeze into the company. Companies in the mainland, overseas orders accounted for 50% of the distribution, risk diversification, sales channels, including distributors, agents and overseas customers.

Many Taiwanese on exhibition orders, such as the mainland to host the LED exhibition activities, Taiwan actively participating, looking for buyers in Shanghai, Beijing, Guangzhou, Hangzhou, Hongkong etc.. Or gradually increase the proportion of overseas sales, coupled with the depreciation of the exchange rate, then the export advantage.

The project of the state owned lighting project, the Taiwan businessmen are "can not see". Investment in light industry 30 years of high power electrical lighting chairman Lin Minying said, the reason is the local government to protect local enterprises, and some engineering specifications, even if the business does not comply with the land first bid again, but the Taiwan Chamber of commerce according to the rules, do not rush to win each other.

Turning to LED technology innovation, Lin min should point out that the early function of LED is the indicator light, like a red signal on the radio highlights, and then converted to the field of lighting. More than 20 years ago, the invention of LED combined with light control, sound control, temperature sensing products, but in recent years the use of more skilled and universal. Future products will be heat dissipation, long service life, energy saving as the main trend.

Compared to the mainland LED market, Taiwanese companies tend to Europe and the United States market. Lin Minying said, 90% products are sold to Europe and the United States, because the market price, product specifications have accumulated a set of standards, in contrast, the LED market bargain, uneven quality, lack of system, domestic demand is not good eating pie.

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