TV brands missed LED backlight energy marketing opportunities

According to the DisplaySearch analysis report pointed out that TV brands missed a great opportunity for energy-saving marketing for LED backlight. On an energy saving TV, the electricity consumption, sales prices and energy consumption and other data analysis, can be drawn that the cost recovery cycle. If consumers can widely recognize the energy saving characteristics of LED TV, consumers will be more inclined to choose LED TV in the replacement of tv.

Survey shows that in most of the country has been beyond the LED backlight has become an important factor for consumers to buy tv. But the relationship between energy saving and LED backlight has not been recognized by the majority of consumers. This is because the TV manufacturers did not convey to consumers the energy characteristics of LED backlight tv.

Is the energy saving cost of low energy consumption beyond the purchase price? DisplaySearch done a comparative study with CCFL and 40 inch LCD TV LED TV as an example, the basic structure and energy consumption index are qualified, in a reasonable life assumed within the life cycle cost of LED TV is lower than CCFL, so it is in the United states. In Canada, the cost of a low order LED TV is less than 4 years, compared with less than 2 years in europe.

DisplaySearch pointed out that the cost of energy saving TV in its life expectancy before the lower cost of electricity, which has been very clear. But it is surprising that TV manufacturers did not actively marketing to consumers. As consumers tend to choose to buy a car when the car is low fuel consumption, in the purchase of TV, they also consider energy consumption, and 3D features, consumers are more inclined to energy-saving tv.