T8 tube 9 yuan storm behind the LED lighting business reflection

LED T8 tube "nine yuan storm", the road lighting enterprises how to go? A LED fluorescent tube 1.2 meters long, 18 watts, five years ago, the price is 200 yuan, today suddenly dropped to 9 yuan, if the market is mature, technology progress, raw material prices, this should be a good thing, good, help LED energy-saving products into thousands of households. Energy saving and emission reduction, has a positive significance to reduce the pollution of the city, if the deviation from these, the industry reshuffle for the purpose of malicious competition, with low quality and inferior products price war, and then want to monopolize the market, which can promote the healthy development of the industry?

9 yuan LED T8 tube, the enterprise how much profit? 9 yuan LED T8 tube, the quality exactly how?

Director of the Shenzhen Qianhai Bosite lightwave communications technology limited company general manager Han Jianhua said, with BOM, look at the cost. Company T8 pipe production costs are 10.56 yuan. Lamp prices have been transparent, the price also has transparent parts, artificial almost everyone, the cost of management, large coffee enterprises are obviously much higher than we. If it is not the new technological innovation, new technology process, the price of 9 yuan, almost no profit.

9 yuan behind, if there is no technological innovation, it is to replace the material, then there is no guarantee of quality! The market determines the price of product differentiation, differentiation is the difference of the quality after. 9 yuan price behind the quality of worrying. Different materials, a lamp, 1 yuan is also a money there, this is the difference. UL technology is one of the certification of power as long as 16 yuan, then a lamp to how much money?

9 yuan behind the price, that is, if the enterprise is meager profit, there will be no investment in innovation, there is no innovation in the enterprise, how long the road? If the manufacturer's profit is not 15%, which is already the bottom line, so the production chain will soon be broken.

Lin Shaodong said, in fact, 9 yuan and $19, the difference in quality is very large. First color rendering, 9 yuan is estimated to be only 70-75. But 19 yuan can be greater than 80. GB requirements, the majority of places to use LED color should be greater than 80. This is the latest standard.

Large coffee companies jointly launched the 9 yuan storm intended to do? Market competition must sacrifice quality?

Han Jianhua said that the market is not a big one, so rogue style reshuffle may not be able to monopolize the industry. T tube, but it is a product, they do not dare to take all the products to do so. Forced shuffle, but a dream of the spring and autumn, hoping to return to rational prices, to ensure the quality of products under the premise of price cuts for consumers, is indeed a good thing.

Benign market competition is the driving force for the development of the industry, if the price war, seize the market, the market is not your end, the market needs is the quality of products, rather than garbage. Market competition depends on innovation and new products, quality assurance is a good product, definitely not a low price products.

CREE has a large number of recalls in the United States, China is still a lack of such mechanisms. CREE is responsible for customer attitude. Such enterprises can become bigger and stronger! Industry norms, standards, mechanisms to guide the healthy development of the industry.

Zhang Haiwei said, the price should be a reflection of the market economy, the quality of people an affirmation of the value of the product; we can not blindly blame the price, also can not only value, each kind of existence is the pursuit of market, manufacturing industry chain integration, application for product value maximization or personality. Is a benign market and competition; the pursuit of the lowest price can not be responsible for the quality of products are rogue.

Application of high-tech innovation, quality improvement, we need to support the price down and follow.

Countries are taking us from China to china. As long as our products can bring joy to the user or to help him solve the problem. We should be bold to innovation, to try to integrate the industry chain. If we hide the defects by cheating, disturb the market, and squeeze the short-term profits, we should abandon the price. Can not guarantee the quality of products, we take it as a case does not need attention and discussion.

Lin Shaodong said that the existence is reasonable. They have strategic considerations. These prices are put out of large enterprises, enterprises have their own purpose and purpose. Shuffling is one of the business strategies. Each has various ideas and considerations.

He Mingdao think, in fact, T8 price is low, we do not have to consider from the quality point of view, why can not do it lower than the cost? Today's financial means, can be free to customers, 9 yuan is expensive.

1, the capital market, wood chips of $9 light, even if each root loss of $5, but a year to sell 1 billion, but also a loss of $5 billion, but the first title of the market to get the stock, the value of the stock may be increased by 10 billion.

2, so that the top three markets, local governments to subsidize the influx of a lamp subsidy can make the price of $9, may also have a profit of 1, $2.

3, large-scale procurement, the price will be lower. And there is a payment cycle, three months and dealers settlement six months, but the dealer cash. Then take the cash on hand at three months of the cycle of six months, you can do at least 3%-8% of revenue, it is also a huge income.

LED as long as the understanding of the financial industry, the same can be far more than these prices