Survey: LED lighting dealers 6-8 month business depression

6-8 month is the off-season lighting industry, but also the most difficult stage of the dealer every year. Dealers said, according to the lighting market ten years ago, the market, dealers may only repeat business still can be smoothly in low fan period, and the season to fill the gap of the off-season, but in recent years the face of fierce LED lighting, and the downturn in the real estate market, a superficial reform sales model may be out of the market. At present, the lighting industry major brands have been caught in a price war, brand war, channel war, and as the quality of resources, dealers do not seem too good. Recently, the author visited Foshan City, Southern China, as well as a number of lighting lighting stores, visit the survival of dealers.

The slack, a deserted house

I came to Southern China the day before (International) electric light source lighting City, found the entire lighting city was extremely quiet. As one of the largest professional market in Southern China, Southern China (International) electric light source lighting city's product structure is mainly commercial lighting, home lighting, landscape lighting, the main source of lighting and lighting products. The city is divided into A, B lighting, C, D in four areas, a total of more than and 300 dealers, business agent lighting brand variety, all kinds of lamps, such as OPPLE, PHILPS, FSL, Langshi lighting, Mitsuo Aurora, Lonon, and other dozens of Jiamei lighting brands, including a plurality of lighting brand agent shop. Among them, A, B two areas mainly in commercial lighting, home lighting shops are mostly. In this planning complete, complete lighting brand Lamps City, the customer's figure is very rare, and occasionally out of the city lighting vehicles and customers. Most of the shops only clerks, no customers, some stores even the lights are not open. I randomly asked a number of businesses, some people say it is very difficult to do business, and sometimes there may be no business for a week, in order to save electricity costs, generally only customers will turn on the lights to see them. During the visit, the author interviewed a few customers, they are said to have been in a lot of shops have been asked about the lighting products, but there is no intention to buy.

In the supermarket, in addition to being renovated or locked the store stores overall in the breath of depression, many stores hit "fire sale", "our old and new customers" and "preferential DaChouBin", "low cost sale" and other banners, and even some businesses hit the LED lamp 5 yuan sale "slogan, the fluttering in the bustling city to attract customers the banner appear in this quiet lighting stores, very lonely.

Business is hard to do

A surname businessman said: now we are doing LED, recently there are a lot of poor business closed, but the store's sales actually did not see us so bad. It is understood that a physical store can not rely solely on retail sales to maintain normal or profitable. Through the years, every business has its own fixed source, "regular customers" is perhaps the most businesses spend the off-season business.

In addition, a dealer said that the recent increase in foreign trade to spend the off-season, although not as the main direction of sales and a permanent solution, but this auxiliary channel to the store or can play a buffer role.

During the visit, I found that some businesses are some gorgeous appearance the ceiling lamp disassembled for cleaning, ask under just know, this is because they want to give customers the package delivery online orders, before delivery should not only clean, but also to ensure a good lighting accessories. There are businesses told the author that they operate their own stores in the store, generally less than the purchase of the brand enterprises, selling more is not a few brands but cost-effective lighting products. These lighting products generally come from Zhongshan or some of the manufacturers themselves familiar with the low cost, the price is relatively cheap. But this kind of lighting products in a remote location, lack of retail customers in the area of a lack of sales, only in the electricity supplier channels can be surrounded by sudden.

In some stores, although there are a lot of unknown small businesses, but there are a lot of high brand stores. I walked into a shop in the name of the name of a large lighting industry shop, found that many of the lamps are very affordable price. Under the inquiry learned, even if the original is known as the big corporate stores, which many products are close to shell the brand's logo, but not the brand, but with some others cheap products. The owner said to the author, the big brand products sell too expensive, if the store only operates the brand products, it is difficult to make a living. I asked how to identify the authenticity of the product brand, the owner said that the average customer only to see the price of the home is not to explain, if someone asked, they will explain the guests.

I visited the different brands of stores, have this phenomenon. The difference is that some shops are due to the lack of brand products, take other products to enrich the store, only to show not external sales.

Although the off-season is light, and the line and thinking

It is understood that the dealer's business market can be described as different, which is also related to the sales structure of their products. There are businesses in the retail business in the majority, but also have access to the project, do foreign trade shops. In addition, there are individual dealers will take the initiative to find customers. A female owner complained: "traffic now more than half less than in previous years, a few years ago