Survey: LED how far away from consumers?

After into 2012, the entire lighting industry is relatively light, this light is not just rely on the retail market go lantern, also affected the national government policy is closely related with the field of LED. LED hot in 2010, the first half of 2011, with the market regulation, LED also suffered a huge impact, mainly that is from the beginning of the second half of 2011, the national economic slowdown, many projects encounter stranded, as the government engineering of LED product sales decline, developed the international debt crisis also directly affects the manufacturers and like sales such as Beijing international trade city.

Beijing: LED merchant maintenance channels, see the market in the spring

Market development LED

The reporter visited Beijing, mainly engaged in sales of LED concentrated Bandung Huiyang Lighting City, Shili River city lighting market, in order to attract more direct manufacturers, the market opened a special LED area, LED area in almost all factory outlets, the store area, showing the effect of foot, and general store area smaller small businesses.

Restrictions on the use of LED products

Although LED has become the flagship product of many manufacturers in recent years, but most of the manufacturers are working with local or local government, the market is not the amount of goods flowing through the market is not large. So, LED for all engineering lighting field is not large proportion, the product form is relatively single, mainly in light, lamp, lamp, lamp with fully used in engineering field, down lamp are mainly concentrated in the hotels and clubs. In addition, the use of down lamp in the field of the family has been popular, a lot of consumers recognized a strong decorative auxiliary products.

Channel based, supplemented stores

Beijing LED merchants are mostly in the Beijing business veteran lighting products for many years, has experienced years of baptism and mining channels, has formed a number of fixed channels to shops opened for LED merchants who, is just a decoration, with some small, in the city within the field such as roasted seeds and nuts. Part of the business continues to operate on the basis of government channels, some businesses rely on China's neighboring countries, such as Japan, South Korea, Russia and other foreign trade channels to form cooperation. For foreign trade, foreigners like to cooperate with the old acquaintances for many years to deal with, want to enter the LED industry two no channels for businesses, the development of the channel will be the largest upfront investment.

So, in Beijing to sell LED businesses, are down to do the groundwork for many years, has opened up almost all channels, in order to remain invincible.

Ordinary people's concept of change, LED decorative auxiliary products into the family

With a lot of family LED products into the home, follow the trend of more ordinary people see the key role of LED in the field of decoration auxiliary. This is mainly due to the recent hot LED products, on the other hand, the designers will be LED products to ordinary consumers. So, the family decoration concept deeply, many ordinary people are more and more care about the family of light, and down lamp will greatly meet the needs of family in the ceiling plate, let the smallpox in the decoration with LED lighting products, is the icing on the cake.

Beijing many housing demolition, CBD eastward expansion

At the same time, a spring 2012, Beijing housing renovation sites have started, CBD expansion have been started up with a saying LED commercial lighting businesses, 2012 opened the merchant fell into the cold winter, however, large-scale demolition and let traders see spring, although the need to wait until the spring strong financial support as perseverance, but businesses are willing to wait. Like the 2008 Olympic Games on the occasion, a lot of businesses by patrons, to verify the six months do not open, open to eat one year old saying.

Harbin: LED from us with how far is it?

Consumers Ms. Wang: I know that LED products are good products, good for the concept is not clear, but in the purchase process if the shopping guide said LED products they will concern, will see the price is not acceptable, if they can accept the budget, they will accept and choose. Sales promotion is critical. For the average consumer LED products they had contact, LED light flashlight, LED lamp cup earlier home, LED computer display and so on, all want to use LED products mentioned, only that he can't buy cost-effective products.

Tang Tang, a manager of the enterprise: the positioning of high-end enterprise LED spotlights products, a one watt spotlights 100 yuan, more than 3 watts to more than 200 yuan. With all the American Corey chip, so the cost is very high. But it is a selling point, easily won the pro gaze in high-end consumer groups, and enterprises have been ten years of planning target products, so that dealers have a sense of belonging, but because the price is more expensive, so it is rarely used in engineering, the cost is too high, only some star hotel with a more.

Manager Zhang Xin Hong lighting: main LED engineering products, lighting, etc. Home Furnishing category relates to many categories, now LED guardrail tube in the lighting project in many applications, the Government Street Festival lighting are useful, street lighting has been applied in a large number of high power LED as the main light source, including courtyard lighting, now as long as the government to do the project will be the first choice of LED products, due to cost and trouble problems, now a lot of enterprises in the solar LED