Surprise inside the big secret Zhongshan cheap factory is to survive

The Asian lighting information express the recent exposure of the LED industry a big shaking inside, take you to understand the law of survival of the low price factory in Zhongshan, are summarized in the following trilogy:

The first step, when a product became popular in the market, the factory immediately follow the trend of imitation, take the low price strategy, in order to capture the market in a short time, and then expand the scale, pressure suppliers and the acquisition of low-cost low-quality raw material inventory, earn profit margin;

The second step, when the market opens gradually, products are increasingly popular, because the new factories into more and more, then these factories began reselling the inferior parts inventory, began to earn money and their novice counterparts, the product market to take low price sales, hit counterparts, continue to seize the customers only pay attention to the price, this time they no profit, but they will by reselling parts and pressure suppliers to make up for the vacancy of financial turnover;

The third step, this is a win to earn quick money, this time, through the low price strategy to attract customers, has accumulated a large number of customer groups, and industry is also bad, then they began to clean up inventory, even the cost is far lower than conventional products for sale, in order to reassure customers on the quality of the concerns, they often say 3-5 years warranty or lifetime warranty, through six months or a year of sales, then they began to gradually withdraw from the market, or directly run away. When second years, the product comes out of the question, the customer only then comes back, the factory has closed down or has not made this lamp. But the line of customers regardless of domestic wholesalers or foreign trade companies are often available to their customers, when the factory ceased to operate slightly, the final customer service is only the line of customers to pay their own, otherwise you will lose all of their old customers!

Xiaobian summary:

At present, the domestic and international market situation is not very prosperous, enterprises in accordance with the normal development of the operating state, few companies have enough confidence and perseverance to steadily develop slowly. The key question is currently on the market after 60% of the customers are only talking about the quality of the price. Thus breeding a lot of short-term, earn fast money low-end quality factory. However, the reporter interviewed found by these factories are the three steps above the rampant market, but also repeatedly cool, this not only let reporters exclaimed, the original LED industry also has such an amazing rule. When a reporter asked the person in charge of the factory, "why do customers know that the low-end products are willing to work with you? "The factory responsible person also confidently replied:" in fact, the customer Spiegel, but in the face of interest or how Chinese insatiably avaricious ah, so many fake ah, Zhou Yu hit Gai, willing to hold on. "

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