Summary: the fall of the price war, who defeated king who

In 2013, LED lighting market has entered the "Warring States period" feudal lords vying for the throne, with CREE, PHILPS, OSRAM as the representative of the international first-line manufacturers have reduced LED bulb price, the market will steal the limelight. At the same time, the domestic LED companies, billion light not resigned to playing second fiddle, NVC factory has released the price close to the people. LEDinside observed, the rapid decline in global first-line lighting brands prices effectively promoted to accelerate the integration of the regional market, but also make the LED civil product market competition situation intensified, some enterprises have not begun to taste the sweetness of LED lighting, in the fierce price war had fallen. No business is not killed, winner takes all, who is the initiator of evil price war? Price war and who? Xiao Bian special order of the year on the LED bulb price war fighting, relive those bloody memories:

The price war "king"

"Kill" a Qiu Dianbing LED small and medium-sized enterprises, to escape death"

The beginning of the second half, LED lighting companies to PHILPS, NVC, billion light represented were all lower prices. According to the results of a July, mainland manufacturer 7W LED lighting decline in Tsinghua Tongfang and NVC, respectively, representing a decline of 37.3% in June, 36%, the price is 49.5 yuan, 87.3 yuan. Part of the company has been the first to announce its lighting products across the board price adjustment, the highest decline even reached 40%, resulting in dramatic fluctuations in the price of LED lighting, triggering the industry into a low price competition.

Walmart bar on the Cree, ball bubble lamp price strength

American retail giant Walmart announced in October 2013 that its LED bulb Great brand Value, to replace the traditional 60 watt LED bulb and the lowest price to $8.88, CREE also announced its not resigned to playing second fiddle bulbs through ENERGY STAR certification, $5 per bulb up to consumer feedback, to CREE in March 2013 the launch replaced 60 watt bulb price respectively is 12.97 and 13.97 dollars, is expected to carry the following quotation to $10.

Table LED lighting cut throat battle kill broken hundred NT

Eupa, PHILPS and Chinese appliances, Datong and other local manufacturers in Taiwan to grab when the LED lighting market leader, this year set up sales more than 1 million bulbs, especially Eupa recently deliberately 7W LED bulb price down to 100 yuan (NT below) within the price cut in half the big movement, China appliances, Datong and PHILPS and other manufacturers have also cut prices by 2 to 4 different challenges, detonated price cut throat battle.

Take PHILPS billion light, no bargain stop loss point

PHILPS announced last week, general LED bulbs this year, the new price fell at least 2 compared to last year, set off a price war in Taiwan LED light bulb brand! Taiwan strong brand image of the first billion light this week immediately react, LED lighting yesterday announced a new promotional package of NT $999 (the same below), the price is equivalent to 33% of the price. Chairman Ye Yinfu pointed out that this year, the global layout of LED lighting, is to go along with the price war to kill, billion light without stop loss point. Ye Yinfu pointed out that the traditional lighting 3 times after the playoffs, LED lighting to begin to prepare for the first wave, billion light year price war already, so this year is not a bargain stop loss point, does not affect the billion light year profit growth trend.

PHILPS started a price war, LED bulb price 20%

PHILPS yesterday (15) announced the launch of a new generation of LED lighting series in Taiwan, the entry-level 7 WATT LED bulb NT $399 (the same below), compared to last year PHILPS entry-level 6 watt LED bulb for 499 yuan this year, the entry price for price 2.

PHILPS in Taiwan this year launched a 4 specifications, including LED ball 7 watts, 8 watts, 10 watts, 13 watt bulb, priced at NT 399 yuan, 399 yuan, 499 yuan, 599 yuan, to see the same price of 8 watt LED bulbs last year was 599 yuan last year, this year dropped to 399 yuan, the reduction rate is as high as 33.39%, in terms of their own PHILPS energy-saving bulb calculation, spread has shrunk 1.5 times from top to bottom.

OSRAM announced the launch of 10 euros in June following products

LED lighting market competition price war intensified, after Samsung, Cree were released priced below 15 and $10 in LED lighting, OSRAM also announced that it will launch in June this year to 10 euros (about $13.1) the following products, to stimulate consumer purchase intention, push the market penetration of L LED bulb. More

Price war defeat"

Jiangmen quality questioned the uncertainty of the development of the LED industry in Jiangmen

Despite the loss of industrial frustration is the case, but the main beneficiaries as prestigious in the industry of Jiangmen LED industry, one of the leading government subsidies, neo-neon frustrated can not help to bring the entire industry chill. Jiangmen LED industry development of false prosperity? Homogenization of domestic LED products is a problem, so that consumers can not see, look at the same shape, only the price. "I think the Lusheng LED enterprise into a price war, battles, a very important reason is the innovation and development ability is not enough. The problem is that there is no R & D capability of small businesses, the market is very powerful, serious homogenization. Current LED competition is the combination of innovation and cost. It is necessary to have the ability of innovation and technology development, to create new technologies, but also to adapt to the market, there must be low-cost. The government should increase efforts to support public R & D platform, so that the majority of SMEs benefit. "

Male record running door tracking report: are low quality low prices to blame

The current situation of the factory is likely to be a microcosm of low-quality low-quality enterprises in the LED industry. Male record factory in the town mainly do low-end