State Administration for Industry and commerce to avoid LED advertising screen into illegal advertising accomplice

With the development of science and technology, LED electronic display technology is widely used in various fields of society, especially in the field of outdoor advertising. At present, more use of LED electronic screen display of outdoor advertising carriers are: the door of the door operators, vehicles, fixed places, such as electronic display. However, the author found that in the daily supervision, some unscrupulous advertising owners using LED electronic display technology to avoid regulation, exist unregistered unauthorized release of outdoor advertising, publishing false advertisements and other illegal acts, to advanced science and technology become a part of unscrupulous businessmen illegal act as "accomplice".

The use of LED electronic display screen false, illegal outdoor advertising the main form of expression

Due to the large amount of outdoor advertising information released by the LED electronic display, update speed, many publishers do not want to go to the industrial and commercial administrative authority for registration procedures. They hold the industrial and commercial authorities can not be a day of inspection, even if it is not necessarily every day to check my luck. Illegal advertising owners to avoid the administrative supervision departments to review the contents of outdoor advertisements, move the crooked brains, such as providing legal materials at the time of registration, get the registration certificate, without registration, without changing the registration period and the content published on the LED electronic display screen. These crooked brains is designed to allow consumers to mistakenly believe that the ad is legally registered by the advertising authority registration, thereby enhancing the confidence of consumers to buy, advertisers and then seek more illegal interests.

LED electronic display outdoor advertising regulatory difficulties

Lack of operability of laws and regulations, leading to regulatory difficulties. At present, on how to set up the LED electronic display and set the standard, the relevant departments have not yet issued a workable normative documents. Therefore, after a variety of approval, no approval of LED electronic display.

Published content is mixed, the frequent changes in the status quo led to difficult to investigate. The LED electronic display released outdoor advertising contents, updated quickly, some businesses released in true and legitimate advertising at the same time, in order to obtain more commercial interests, issued a number of false and exaggerated, illegal outdoor advertising. Some outdoor advertising content, there is no industry and commerce authorities to review. The true, the true mingled with the false mix of outdoor advertising to bring some difficulties in supervision.

Be responsible to lead long supervision. Outdoor advertising management involves many departments, units and set LED electronic display for the urban management department, the outdoor advertising content to the business sector, but in the urban sector operators agreed to set LED electronic display does not inform the Department of industry and commerce, this situation to the Ministry of Commerce and industry supervision difficult.

The supervision measures of using LED electronic display screen to publish outdoor advertisement

Establish a hierarchy management system. First of all, suggested that the relevant departments issued the laws and regulations of the operation, regulatory laws and rules. On this basis, the use of LED electronic screen display of outdoor advertising business households, the establishment of A, B, C level management. A: did not release any false and illegal outdoor advertising within one year of outdoor advertising in industrial and commercial registration authority; B: released within a year of minor false and illegal outdoor advertising and outdoor advertising release failed to timely to the industry and commerce registration authorities, after rectification, rectification in place on schedule; C grade: a in the release of serious false and illegal outdoor advertising and outdoor advertising release failed to industrial and commercial registration authority, after rectification, fails to rectification in place. Evaluation of a business can be suspended "outdoor advertising integrity unit" plaque within their premises; assessed as grade B business operators in accordance with the requirements of outdoor advertising a modest increase in the frequency of inspections; the assessment for the class C business in addition to increase the frequency of inspections, to set up illegal accounts, refuses to rectification must be severely punished.

Increase supervision. Industry and commerce authorities should conscientiously fulfill the advertising regulatory functions, in accordance with the principle of territorial supervision, increase supervision of inspections, to do regular inspections and random checks combined, so that unscrupulous businesses have no chance. At the same time, the basic units to establish and improve the outdoor advertising registration ledger, the unauthorized release of outdoor advertising account, without registration of false and illegal outdoor advertising supervision database, severely combating illegal publication of false advertising behavior.

Strengthen cooperation to form a unified management situation. All levels of outdoor advertising supervision units should establish a sound system of joint meeting, regulatory information disclosure system and a series of rules and regulations to improve the ability to cooperate. By strengthening cooperation, the relevant departments to communicate with each other, fighting side by side, the formation of a strong and effective regulatory force, in order to resist the use of LED electronic display screen advertising violations.

The establishment of prevention and treatment mechanism. LED electronic display using the number of Administrative Law Enforcement Supervision issued more and more outdoor advertising behavior, are often inadequate, therefore we should give full play to the strength of the people, let the masses when the duty supervisor, participation of false and illegal outdoor advertising regulation.

Establish a self disciplined alliance. The operators engaged in business activities to maximize profits, so can not blindly limit their use of LED electronic display release of outdoor advertising, guidance, education, to allow the operator to recognize to earn economic interests and legitimate release of outdoor advertising can be "win-win". Industry and commerce authorities can guide advertisers, advertising