Special information: LED lighting products market entry strategy in Japan

In recent years, LED lighting products in the global market has developed rapidly, especially in the performance of the Japanese market. Especially after the 311 earthquake in Japan, the Japanese sense of electricity is more intense. 2011 5~9 months, the Japanese LED lighting products sales reached almost 2 times the same period last year, in one fell swoop beyond the sales of incandescent lamps. 2012, LED lighting products in the Japanese market demand is still rising.

According to special information data show that the 1 quarter of 2010 to the 2 quarter of 2012, the total amount of imports of LED lighting products in Japan showed an upward trend. The largest increase in the amount of imports in the quarter is the 1 quarter of 2012, the chain rose by 31.53%, the largest increase in the year to the first quarter of 2012, an increase of 100.72%.

Driving the growth of the LED lighting market in Japan

First, the Japanese government policy to promote

The widespread use of incandescent lamps, will cause high energy consumption and carbon emissions. Therefore, the Japanese government has long been aware of the importance of energy saving and environmental protection. In 1997, after the adoption of the Kyoto Protocol, Japan actively promote LED lighting lamps, reducing carbon dioxide emissions. In 2008, the Japanese government revised energy conservation bill to reduce carbon dioxide emissions by amending the law.

In the 2010 meeting of the global warming conference, the Japanese Ministry of economy decided in 2012 to ban the sale of incandescent lamp, some manufacturers have announced that they will stop the production of incandescent lamp, LED lamp for improving yield. 2010, the Japanese LED bulb penetration rate of around 16% in 2012 has reached 30%.

Two, the enterprise competition to reduce product prices

The revitalization of Japan's LED lighting industry is actually derived from the price reduction strategy of Japanese companies. For a long time, the Japanese lighting market is monopolized by the five giants. 2009, SHARP launched a market price of less than half of the LED lamp, thus opening the LED lighting market competition. The competition between these large business groups led to the original price of seventy thousand or eighty thousand yen between the product prices plummeted to $four thousand or five thousand. In October 2010, the price of Japanese LED lamps fell to about 2000 yen. At present, Japanese consumers prefer price in the 1000~2000 yen LED lighting products, such as Panasonic EVERLEDS, Toshiba E-CORE class.

The picture shows the proportion of imported LED lighting products in japan. January 2012 ~8 months, Japan imported from China LED lighting products amounted to $140 million, the amount of imports accounted for 62.1%, ranking first. In addition, South Korea, China, Taiwan, the United States and other countries and regions in the amount of imports accounted for between 5%~10%, while Thailand, Germany, Denmark, Italy, a small amount of imports, imports accounted for less than 5%. From this year's point of view, Japan is mainly imported to China LED lighting products, indicating that China's LED products in Japan has a certain market. China's LED lighting products in Japan is still more popular, which is China's desire to enter the Japanese market, LED manufacturing companies is a good news.

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