Some pots full of people power over do cross-border LED lighting how difficult?

China LED Reuters] lighting market is a piece of fat, everyone wants to share a cup of soup. Do the display to do the packaging or even like millet do have to pour into the mobile phone, but the cross-border operation of LED lighting business really so easy? You do not see a few to LED lighting industry listed companies operating profit margins are down, you can not see the Zhongshan Ancient Town LED ball bubble lamp sold?

Cross the border to do the lighting may or may vary from person to person, cross-border tricks? Effective geometry? Here are a few examples, perhaps you can see the spotted leopard.

One case: Abison five years of struggle once power over

Cross border type: cross screen display lighting

Cross border approach: Pro Pro

Results: cross.

Do on the screen, Abison can be said to be "minister to three emperors". I'm afraid of lighting, aibisen can only be counted as "young kid". Five years ago, aibisen aspiring foot lighting, result how? A paper notice told the evening of May 18th.

Notice that the board of directors considered and adopted the relevant provisions on the termination and adjustment of equity investment projects and related funds to raise funds to supplement the motion, decided to stop the existing LED lighting business. At the same time decided to terminate the construction of LED lighting products and adjust the LED technology research and development center construction projects, and the above two raised investment projects related to raise funds totaling 47 million 423 thousand yuan for the permanent supplement of liquidity.

Five years of painstaking efforts, Abison, why choose this time to quit "? Look at the data. From 2010 to cross the field of LED lighting, LED lighting business aibisen is not that there is no growth, but the growth is too slow. 2012 to 2014 sales were 32 million 312 thousand and 700 yuan, 39 million 503 thousand yuan and 42 million 60 thousand and 800 yuan, and the gross margin over the same period decreased, in 2012 to 2014 were 20.21%, 11.61% and 5.22% in the first quarter of 2015, LED lighting products orders only about 6 million 400 thousand yuan.

And Abby also made it clear that, since the company involved in the LED lighting business not only profitable, and every year there is a certain degree of loss, from the competition status and market resource capacity, the short-term is still unable to change the status quo. I don't know how to do it

Case two: Riyadh leveraging acquisitions earn pots full

Cross border type: cross screen display lighting

Cross border: epitaxial acquisition

Results: * * * cross

Someone Pro Pro, own people with the help of external forces". The endogenous level, liard small pitch LED display to "wind", also be nothing difficult extension merger.

November 2013's announcement that the transaction price of 203 million yuan to buy 100% stake in JINDA lighting, and in May 2014 formally incorporated into the liard JINDA lighting.

In order to screen for Riyadh will be the main lighting design and lighting engineering JINDA lighting into the arm, enter the LED lighting market "sincere mistakes". Fortunately, JINDA lighting did not let Riyadh disappointed, 2014 revenues of 195 million yuan, net profit of 29 million 45 thousand and 800 yuan, with a profit of 28 million 397 thousand and 500 yuan, far beyond the promise of profit of 22 million 500 thousand yuan.

In the field of LED lighting to taste the "sweetness", Liyadeli industry lighting more resolute determination. Lyad will LED intelligent lighting into the "four round of integration circle" (LED, LED small spacing TV style education media, LED intelligent lighting, LED display, LED lighting) and a huge market space, with JINDA lighting as the foundation, to expand the field of LED lighting broader.

Case three: buy a "shake Qian Shu Hongli piercing eye"

Cross border type: packaging cross border lighting

Cross border approach: PRO + + epitaxial acquisition

Results: * * * cross

The coveted LED lighting market this "fat" is not only the display manufacturers, packaging factory is already sharpening". Honglitronic package chiefs already involved in LED general lighting products, LED general lighting products from 2012 to 2014 revenues were 90 million 976 thousand and 500 yuan, 160 million yuan, 166 million yuan, from 2012 to 2013 gross margin was 29.76%, 27.86%, 2012 to 2014, the proportion of total revenue was 17.16%, 21.77%, 16.3%. Gross margin in 2014 LED general lighting products are not alone indicate that from 2013 the situation, even if such Hongli manufacturers still could not escape the reality of the decline in gross margin.

Even so, still can not stop honglitronic into the LED lighting market enthusiasm. In May 2014, honglitronic announced that in order to promote industrial integration, accelerate the LED lighting business development process, intends to use its own funds 16 million 50 thousand yuan acquisition of the king of dry held by Dongguan Xinquan Photoelectric Technology Co., Ltd. 30% stake.

The Hongli, the acquisition of sweetness in the field of automotive lighting to taste more foot. Honglitronic holds a 62% stake in the original Florida signal, August 2013 31 million 176 thousand yuan of its own funds to buy Forda signal 38% of the total shares of other shareholders. Behind the acquisition of Florida is again beautiful performance: 2011 revenues of 29 million 27 thousand and 100 yuan, an increase of 114.15%, net profit of 3 million 762 thousand and 600 yuan; 2012 revenue of 46 million 307 thousand and 100 yuan, an increase of 59.53%, net profit of 8 million 379 thousand and 800 yuan, an increase of 122.71%.

After becoming a wholly owned subsidiary of Florida Hongli, no laziness: 2013 revenue of 67 million 749 thousand and 200 yuan, an increase of 46.30%, net profit of 12 million 284 thousand and 200 yuan, an increase of 46.6%; 2014 revenue of 106 million yuan, an increase of 56.92%, net profit of 19 million 253 thousand and 800 yuan, an increase of 56.74%.

Honglitronic secretaries Deng Shoutie has received