Smart bulb LIFX financing $12 million, rivalry Philips Hue

According to Gigaom reports, the new smart bulb LIFX $12 million financing, led by Sequoia investment, will be used to expand the competition with the Philips smart bulb Hue, which is the latest Sequoia investment in the first new Hard Suits Inc.

LIFX is such a light bulb, can be connected to the Wi-Fi and your smartphone and remote control, can produce a variety of colors and quite energy-efficient LED bulbs. This bulb allows you to have absolute control over the lights, with a lifespan of up to 25 years. LIFX installation is very convenient, like other bulbs turn into the OK. After downloading LIFX applications on Google Play or App Store, you will be able to control all the LIFX bulbs in your room with brightness, turn off and color. You can also make the LIFX with the rhythm of the music to change, to work or not at home when the realization of automatic switching bulbs.

2012 LIFX on the Kickstarter line, and ultimately raised $1 million 300 thousand, far more than 100 thousand fundraising targets. LIFX has shipped in the first half of this year, and now the lowest price of $99 A, more expensive than Philips Hue (3 bulbs set is $200, an additional $60 a).

Although $12 million to invest in a start-up company to do the bulb, looks a bit strange, but the concept of smart home more and more hot, investment, the purchase price has gone up. Google acquisition of Nest spent $3 billion 200 million, Nest acquisition Dropcam also spent $500 million. The bulb may be an underestimate of the smart home entrance.