Smart Bracelet into the 2 era of difference into a prominent focus

Recently, 79 yuan brush full circle of friends, so that people who sell the JD Bracelet 299399 silly eyes. Now the same function, price of 79 yuan more than the bracelet can temporarily rest, do millet a let the user acceptable balance in the process, function and price, forcing the bracelet manufacturers to find the difference of the road.

Millet pricing is not only affected by the domestic market, I believe that the positioning of $13 for foreign countries generally more than $100 Bracelet sales in the country will be subject to a certain impact. The next few months, the domestic market will be a small bracelet bracelet (although not scale). Bracelet market chaos will gradually converge, the next wave is truly reflect the stage of differentiation, into the BRACELET 2 stage.

Pricing 79 yuan millet Bracelet

Smart Bracelet program status

At present, the most typical Bracelet program is MCU+G-Sensor+BT, with some of the display, to achieve step by step, a reminder to sleep and sleep monitoring functions. There are also part of the processor platform, non mainstream products. At the same time accurate positioning, heart rate and other programs are also facing many technical challenges, very few shipments. Bracelet program is the bottleneck of the life time and precise algorithm, the current listing Bracelet built-in algorithm is basically provided by the chip company, the accuracy of the same, professional algorithm will be the main challenge of future Bracelet products.

Bracelet program master chip suppliers are now more Silicon Labs and ST scheme using G-Sensor vendors including ST, Kionix, Bosch, Sensortec, Freescale, TI, BT4.0 vendors such as Nordic, CSR, Broadcom, Dialog, quintic, it is worth mentioning that quintic is the domestic production of BT4.0 chip suppliers only at present, Dialog is millet Bracelet supplier, the future incremental soon.

The market has a lot of BT chip package a MCU drive and data management, the SoC chip can achieve pedometer function, namely the step Bracelet simple, the master does not require a separate, SoC will become a trend, and complex functions still need independent control.

A recent 39.5 yuan (excluding tax) BOM Bracelet material circulated on the Internet, according to the volume, and the difficulty of process materials, price standards, but according to the results of our research, general Bracelet BOM costs 40-60 yuan range, and the pursuit of the appearance of the process and material cost of the bracelet, BOM may exceed 100 yuan.

The internal structure of the famous sports Bracelet Misfit Shine

Smart Bracelet market bottlenecks and scale

Functional requirements, appearance, price and market awareness is the main problem facing the current Bracelet market, from our user survey results show that functional requirements in the first place, price and appearance followed. If you can not meet these conditions, the bracelet is a new class of consumers who are imposed on the body, which is also the main reason for many people in the industry to break the bracelet products.

The current chaos is the root cause of the bracelet market is too fragmented industry chain, there is no leadership vendor integration resources. Hardware companies to demand, is still in the sales hardware design thinking, design is also poor; start-up companies have many breakthroughs in the design, in the business model also appeared, try to establish the hardware as the carrier, the form is equipped with data acquisition and back-end services, but still encounter a lot of resistance in the upstream technical support and process. On the other hand, Tencent, Baidu and Alibaba and other platform companies have begun to layout data access and cloud platform business, but whether or not the size of the service capacity has yet to take shape, in the exploratory stage. But with the size of the bracelet market, I believe there will be a breakthrough in the next year.

From the actual investigation of our results, the audience only wearable Bracelet products practitioners and consumer groups hold early adopters of psychology. 2013 the domestic market size of the bracelet is very small, failed to break the order of one million, and this year millet bracelet and Apple's new release, will drive the overall market demand, the market size will exceed million orders.

Smart Bracelet market trends

Wearable market is a decentralized and diverse field, millet Bracelet balance in sports bracelet, if other manufacturers to break out, must make a difference in function and application scenarios, and the entire Bracelet market to achieve since the amount of scale, we must dig deep into the consumer demand pain points, strong user stickiness is the main product in the era of the 2 bracelet. We believe that the professional field of application and based on the consumer behavior of the new minimally invasive existing will be the next wave of innovation trend Bracelet products, the former is mainly reflected in the technical services and professional application background, which is mainly reflected in the actual convenience for consumers to bring. Typical applications are illustrated as follows:

Moov: be a professional trainer around you. This type of product is mentioned in the field of professional applications, Moov using 3D sensor technology to collect fitness movement information, real-time feedback through the voice and make corrective guidance, there is a higher threshold algorithm. APP through the provision of a variety of sports services to master the fitness habits and precise data.

The second type of application is to provide convenience, such as wristbands brush bus, access control, do small payments, etc., to solve the problem with the occasional forget bus card, cell phone or wallet. This kind of application scene is rich, mining potential.

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