Short or long pain LED look at the choice between business strategy

Scorching sun, but the air is filled with cold air.

Some people say that this is the international financial crisis, the most difficult period of economic development: local debt crisis looming, the increases in trade barriers, hot money fled, bank money shortage and other challenges have surfaced.

"Hundred days new deal", reef floating, but our country insists on using the economic pains to change the long-term development interests, squeeze water, adjust the structure, decentralization, layout of urbanization, urged the transformation of the development model. The move has won praise at home and abroad, and created a new word - "Li Keqiang economics".

Looking at the industry, in fact, China's LED industry is also experiencing its own short pain". Although the rapid development of the past few years, the scale of China's LED industry has been considerable. However, a notable feature of LED industry is small and scattered enterprises, lack of coordination, decentralized management, core technology and key equipment or market awareness and heteronomy, acceptance is not high, resulting in LED products there is a big difficulty in marketing applications, and even stir price war and other vicious spiral.

Behind the price war, is the competition and product homogenization results, and it also suggests that the importance of enterprise to develop a clear position: entrepreneurs need to find their own position, to accurately understand the enterprise's own strengths and weaknesses, weaknesses, learn from each other, not blindly follow the market price game.

Look at the present, the accumulation of excess capacity, such as price war, triangular debt risk, has become a heavy risk affecting the healthy development of small and medium-sized enterprises; long term, the industry is in a critical period of climbing over the ridge, the development of enterprises need to hold short pain "temptation", adhere to the quality and unwavering goal orientation.

Repeated trade-offs, transformation and upgrading, open up the market, improve industry technology research and development and product quality control has become the choice of LED industry. In order to stand out in the wind and wave of competition, the industry leader, technology is fundamental, quality is the key. And it is also the key to establish a consumer recognized product brand to withstand the short pain to get long-term benefits. In addition, China's LED industry should also actively participate in the global LED industry competition rules of the game, is to fully activate the market demand, enhance the overall competitiveness of the industry, the objective requirements.

Survival of the fittest, the survival of the fittest, endure the pain, to pursue long-term good. The next few years, intensified competition in the LED industry, there will be a part of the enterprise can not meet the needs of development and the emergence of "down" phenomenon. LED enterprises want to become bigger and stronger, we must look for differentiated development path, and create their own cost advantage.

Short or long pain pain, look at the trade-offs between strategy; scenery long vision, so the national industry, vice versa.