Sheng Ming, to "negative" light pollution Chinese worries foresight

In the environment where we live, we have almost been contaminated by water pollution, soil pollution, heavy metal pollution, exhaust pollution...... All the pollution is shocking, all the pollution has been criticized by people, but only with us along the beam of light pollution, we have long been ignored, or turn a blind eye. As everyone knows, the human neglect of this, but also the environment we rely on to survive the heavy weight.

In fact, as early as 2004, the Eiffel Tower in France, the lighting designer: Alan Juan has been warning: a big city like Shanghai light does make people feel change rapidly, but the arbitrary set on the upgrade, outdoor lighting ads were destroyed and blot on the landscape, city landscape harmonious, also produced the serious light pollution "". This is not alarmist. As we all know, the more prosperous the city, the more light light box advertising can be seen everywhere, just like the "Pearl of the Orient," the reputation of Hongkong, but also the need for colorful advertising signs at night to show her charm. This is what we often say, behind the boom, criticized a lot".

Light, let life shine

With the continuous progress of human society, the demand for lighting has continued to grow. In the field of lighting applications, mainly divided into daily life and daily lighting and light box (display) lighting two. Among them, by the rapid development of the third industry, with the light box lighting as the representative of the advertising lighting industry development momentum is very rapid. As the driving force of the fastest growing outdoor advertising industry, the United States, for example, as early as 2007, the U.S. light box (display) lighting advertising performance has reached $13 billion, accounting for 8.3% of all U.S. advertising spending. The demand is big, for all to see.

Indeed, lighting and display of outdoor advertising lighting, in the present social application is too broad, both hotels, shops, karaoke bars, theaters, barber shops, beauty salons, airport, train station, bus station, subway, parks, shops, banks, hospitals, individual police station. As an important means of government, domestic and foreign businessmen to set up the image, brand display, brand promotion, to attract the public eye, light boxes and other outdoor advertising lighting display lighting "shadow" appears frequently, often even become an indispensable people in sight "". The investigation and assessment of investment efficiency of Specialized Committee China energy research results show that China's lighting industry growth rate is very rapid, the average annual growth rate of up to 30%, and the annual growth rate continues to increase. It is estimated that by 2015, China's lamp lighting power consumption will increase 10 times in 2006, based on the basis of the year, reaching KWH, equivalent to 24 million tons of standard coal. At the same time, the proportion of lighting lighting accounts for the total power consumption will be increased from 1.8% in 2006 to 5.4%.

In recent years, China in the countryside to the city, to the city transition process of international urbanization transformation, this phenomenon is particularly serious: city infrastructure facilities continue to improve just unfolding, and extension, resulting in new construction and expansion of the airport, subway, dock, and large public buildings, reflecting the characteristics of city landmark building etc. have a substantial increase in the lighting and display requirements, especially commercial fierce regional competition, large enterprises and brands promotion, chain enterprises at home and abroad, store promotion, new image, new products of small and medium enterprises for publicity, lighting and rendering display strong demand is more prominent. In addition, the Olympic Games, World Expo Tourism Festival, the state and local government for all kinds of large-scale promotional activities, without using this memorable, long time delay of lighting or display as an important means of publicity.

Some experts also said that the development of lighting and outdoor advertising lighting and other outdoor lighting, from all over the world, has been growing, and its demand has been growing. Especially in recent years, LED prices gradually decline, but also a way to support the development of outdoor lighting advertising.

Therefore, the modernization of urban prosperity, cannot do without the sparkling outdoor advertising lighting, in this sense, they do give us the night life, brought infinite light and hope.

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