See the LED lighting industry "copycat" problem from the NVC case

In May 15th, Chongqing and Guangdong and other places the police union, successfully cracked a fake "NVC lighting case". This is a common fake news, the amount involved is huge, the number of people involved, again concern "fake" in the lighting industry as a cancer problem.

In the sense of ordinary people, the crackdown is often caught several gangs, destroyed a small black workshop. However, compared to the results of the crackdown, but it seems to have the results". The production and sale of counterfeit and shoddy "NVC lighting case, destroyed 1 factories producing, warehousing and sales dens 7, arrested 39 suspects, seized counterfeit" NVC lighting finished and semi-finished products 69 thousand, involving a value of more than 3000 yuan.

The lighting industry "copycat" trend, the fake case Gang actually comparable to a small business.

The lighting industry has become a "copycat" from the old

There are fake problems such industry evaluation of lighting industry. "There is a lighting market can be done without knockoffs, who is a lamp sold well, after two days the same light by other hanging in the most conspicuous place, and many small dealers are bored with profit 'chaos'. "

Low cost, high return, fake problems in the lighting industry has existed for a long time, the relevant departments of the organization of anti-counterfeiting activities have not a moment to stop.

September 2014, the people's Court of Suzhou Industrial Park received 9 consecutive cases of infringement of trademark rights, the plaintiff is OPPLE Lighting Co., Ltd., the defendant is the decoration of the city of Suzhou, Dongming, the owner of the building materials store owners. Among them, some owners did not know the sale of OPPLE lighting products for counterfeit products.

In October 2014, the Guizhou man Tang for selling copycat version of "TCL" and "Mitsuo Aurora" and "NVC" brands such as lighting, was sentenced to imprisonment for six months a year, involving the value of 12 yuan.

April 2015, Xining, Qinghai, a woman selling fake lamps checked, the value of up to 260 thousand yuan.

In May 7, 2015, Zhejiang South Lake district market authority to check the goods together worth more than 170 thousand yuan large counterfeit goods, counterfeit goods is "OPPLE" lamp bulb.

Counterfeit lamp safety risks

Insiders pointed out that, in order to achieve high profits, lighting products, often in order to control the cost of cottage goods, the use of cheap materials, and its quality is often inferior.

The cracked fake NVC products in the home security, the police investigation found that the gang selling fake lamps, the chip life is less than genuine 1/4, spark and explosion and safety accidents caused by spontaneous combustion.

Anti-counterfeiting enterprises still weak"

NVC, OPPLE, PHILPS, Song Wei lighting...... Many well-known lighting companies are often at the expense of human resources to set off a fake storm, but the effectiveness of corporate counterfeiting significant?

With the strengthening of the awareness of intellectual property rights in China's lighting enterprises, companies tend to put on the lighting products anti-counterfeiting logo, to strengthen the quality of the product identification. Many surveys show that consumers are not high degree of identification of these anti-counterfeiting labels.

I know in the Baidu search for lighting security, showing that there are 130 thousand similar to the net name consulting PHILPS lighting security how to query, how to distinguish the authenticity of OPPLE lighting problem. From the show, many ordinary consumers expect to learn more about how to identify the authenticity of lighting products, but also on the other hand, the average consumer to identify the authenticity of the product is weak.

Lighting products. In how to make it easier for ordinary consumers to identify the authenticity of the product, the enterprise can go further?

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