See mouth LED lighting business opportunities and challenges coexist

Our lamps exports accounted for about 30% of global lighting trade, especially Christmas Eve, is the busiest time for China's lighting business, according to statistics, China's production of compact fluorescent lamps and Christmas lights accounted for more than 80% of global market.

With the gradual rise of LED lighting, LED lighting products export in recent years, foreign trade enterprises gradually increased, but LED lighting products in the customs import and export goods without encoding encoding, so it is difficult to statistics, most of the time can only give the estimated value. It is estimated that China's LED lighting sales last year, about 42 billion, accounting for about 400 billion of total lighting, LED products in the domestic market has developed rapidly in 1/10. Similarly, the development of foreign trade is also prominent in 2012 lighting industry exports $30 billion 40 million, an increase of 34.5%.

In 2012 Chinese LED lighting export amount of about 5 billion 800 million dollars, the main market in the United States, Japan and Western Europe is still Chinese LED lighting exports, the United States accounted for 14% of total exports, as the largest export target market for LED lighting. Among them, three of the country's exports to the United States ($1 billion 430 million), Japan ($720 million), Germany ($470 million), the European and American countries are the main market for domestic LED exports. Last year, the largest export of LED lighting enterprises reached one billion yuan.

This year's LED lighting products exports will continue to rise in 2012, according to Chinese customs data, LED lighting application products by the customs in the classification of "NES lamps and lighting device for caliber statistics, strong exports year-on-year growth of the first quarter of 2013, the export value of nearly $1 billion 600 million, an increase of 32%, is the most rapidly growing area all the lighting category. The data show that from January to June this year, the inspection and Quarantine Bureau of Zhejiang Province, the area of export LED electric light source products $292 million, an increase of 44.42% over last year; export LED lighting products $107 million, an increase of 40.25% over last year. Especially the great Jiangsu Kunshan and other places LED lamp, according to the Kunshan inspection and Quarantine Bureau of statistics, July Kunshan lamps export $17 million 470 thousand, an increase of 36.81% since the beginning of this year, total exports of $103 million 20 thousand, an increase of 21.09%.

Threshold high export enterprises need to repair the internal organs

In recent years, the United States, Japan, the European Union and other developed countries have developed relevant standards, LED products safety, performance, energy efficiency and other aspects of the requirements to be standardized. It is worth noting that the upcoming September 1st, the EU LED lighting products the latest energy efficiency requirements will be implemented. The EU is the highest demand for imports of LED products. LED products into the EU market, must comply with the safety requirements of the low voltage directive, Electromagnetic Compatibility Directive electromagnetic compatibility requirements, RoHS and WEEE directive environmental requirements and energy efficiency requirements of the ErP directive. The efficiency index of more than 0.2 LED lights to enter the EU market, equivalent to 2.2 times the national standard requirements, each specification product certification and sampling costs are above LED million yuan, led directly to the production of lamps cost more than 20%. In addition, LED products also need to comply with the relevant provisions of the law of conformity assessment procedures, the only way to add CE logo, the smooth entry into the EU market. The United States LED lamp rated life test takes about 9 to 12 months to extend the access time of LED products.

From the domestic market, in general, LED lighting application market threshold is low, many companies, market confusion. At present, the domestic LED lighting standards are not perfect, mainly on the traditional lighting standard simple reproduction, lack of energy saving, light efficiency, life and other targeted standards. The majority of LED lighting applications only processing lamps, lack of competitiveness. Domestic LED lighting companies are mostly traditional lighting manufacturers, the lack of LED upstream technology, outsourcing LED light source, only simple assembly of lamps. Due to lack of domestic demand, small-scale LED lighting applications only play the role of export OEM, the lack of independent brands and technology, product positioning is not clear. All kinds of problems are hidden in the development of China's export-oriented LED lighting companies.

January 2013 to June, the EU RAPEX notification involving China's lighting products 54, of which LED lights up from 19, accounting for the total number of lights, an increase of 23.61% over the same period of up to 35.18%. In particular, recently, two lighting products in the industry by the EU warning, which must cause the attention of relevant enterprises. First, the Chinese made PHILPS (PHILIPS) brand LED bulbs issued a consumer warning. Be warned the product contains 2 different LED bulbs in a box; style / model for MASTERLEDBULBD12-60W (E272700KA60 and B222700KA60, batches2K, 2L and 2M), due to problems in the insulation, leakage is possible LED bulb metal body by the EU on EU police warning, when the user at the time of installation, there is a risk of electric shock, do not comply with the low voltage directive, there are 2 accident reports, dealers and distributors to take measures to withdraw from the market for this product.

Another one is the Chinese LED light chain issued a consumer warning. It is understood that the warning comes from a Chinese made "B10Cod 'Events" brand LED light chain, the case of the notification country for france. The LED light chain for indoor; style / model for LED5EIN193, due to insufficient insulation between the LED light chain live part and a contact component, there is a risk of electric shock, do not comply with the low voltage directive and related standards of EN60598. At present, the importer / distributor has taken measures to withdraw from the market, recall and destruction of the product.

More than two events may be just the beginning, but it can give China's foreign trade based LED companies into a pre dose