See home appliance predators how to conquer the LED lighting industry?

Play turn appliance industry, but may not be able to turn the lighting industry. With the exit of the Haier group, TCL group's downturn, Konka lonely no smell, household electrical appliance enterprises in the lighting industry seems to be caught in a vicious cycle. So, how can the household electrical appliance enterprises to get out of this cycle, become the leader in the lighting industry to listen to their views.

The home appliance industry to enter the LED there is no systemic risk in Guangdong electric Limited by Share Ltd chairman Wang Donglei

Now, mankind is in the era of "oil civilization", and with the highlight of the world's energy crisis, human need to find a new way of civilization. Perhaps, after decades, hundreds of years, and then look back at the time we are now in this era, will also be positioned as an effort to seek new breakthroughs in the era of civilization. LED has a variety of advantages, such as green, energy saving, in line with the trend of energy saving and emission reduction, is quietly changing our way of life. Elec-Tech small appliances started, now enter the large-scale LED industry, but also the spirit of "human contributions" of the enterprise mission. The development of the lighting industry from the logic and the system can be used for reference to the development of the home appliance industry, such as the international well-known lighting brands such as PHILPS, are also home appliances. Compared with the home appliance industry, the entire lighting industry management thinking, marketing innovation, to the fierce competition but not sufficient, industry concentration is relatively low, can make appliance ideas Elec-Tech, into this industry, promote the development of the lighting industry, quickly went to the market to promote LED. As cross-border business, I think now involved in the LED industry, there is no systemic risk is fatal, key enterprises seized the opportunity after we must be determined to do this thing, do not hold to enter the industry to play a game, try, but in a calm mood to give real action and persevere. At the same time, attention should be paid to control the rhythm, including investment, sales, marketing, etc.. LED prospects are very broad, is expected in the next five years will be the birth of a few billion companies, by 2015, the market will be occupied by the general lighting LED 50%. For many companies have invested in the current status of LED projects, I think this is a good thing. Although in the short term may not be due to the end of the market has not yet been caused by the oversupply, but I think it is an illusion. The initial stage of capital is an inevitable development of the industry, with the gradual release of market competition strength. LED chip profiteering era will be gone. Elec-Tech technology driven, collaboration platform is committed to creating an open type LED value chain, and actively promote the overall scheme of a good Elec-Tech become the core components of the LED providers and integrators of general lighting.

Household appliances into lighting is high risk and high profit. The Greek city of Zhongshan Yate Lighting Electrical Appliance Co. Ltd. General Manager Wang Wanchuan

From the point of view of the development of the industry, the strength of capital, cross industry brands into the industry to bring fresh blood, but also to promote the industry as a whole. But I think that foreign companies should be wary of simply relying on capital and simple replication of the so-called success of the household electrical appliance industry. After all, the lighting industry is also quite special. Lighting product line complex, light source, electrical appliances, home lighting, commercial lighting, LED...... Home appliance enterprises to enter the product positioning, at the same time, the lighting industry channels are also different from the traditional distribution channels in the home appliance industry, stores, stores, hardware stores...... How to build an independent lighting channels, how to improve the overall quality and competitiveness of the channel, which affect the development of latecomers.

The United States, such as capital and brand Elec-Tech carrying out strong lighting industry, lighting industry, however, is not a good money will be playing in the industry, as early as 2000, TCL entered the lighting industry. When the TCL lighting ambitions of ambition, a unified chaotic situation. However, ten years later, TCL lighting did not achieve its original goal, in the lighting industry has always been mixed not fire. Household electrical appliance enterprises involved in lighting manufacturing in addition to high profits but also has enormous challenges and risks. The development of domestic household electrical appliance manufacturing industry is not mature enough, the tentacles stretched too long is not conducive to the use and circulation of funds. In the industry view, the current lighting market is also in the doldrums when entering the lighting industry, not the general household electrical appliance enterprises can withstand the test.

Blind transition to high profit industries is not always successful, has been home appliance enterprises as "xiangbobo" Home Furnishing lighting market now is facing a very embarrassing situation. After years of competition overdraft, profit is not the Home Furnishing lighting rumors as attractive, but the industry is not a simple manufacturing, more similar to the design, service, channel three in one industry, need experience, need to invest huge funds and effort to build service management system. If poor management, it is easy to get into the trap of bad money flow.

Home appliance industry threshold can improve the penetration of predators in Shanghai teyoushi Lighting Electrical Appliance Co., Ltd. chairman Xu Jie

In recent years, we see more and more domestic speculators began to get involved in the lighting industry, this is very good news, because it means that in the future, Chinese lighting industry market still has a very broad space for development. Can not be ignored is that although China's lighting industry as a whole market prospects, but not very mature, mainly in lighting