Section out of business opportunities: LED lighting into the biggest beneficiaries of Japan's electricity saving movement

In the eyes of the Japanese, bright lights is a sign of prosperity. In the past, the streets of Tokyo were lit up at night, especially in Ginza, which is known as the brightest street in the world. Now due to the control of electricity consumption, the streets of Ginza is not too bright at night, and the streets of the general city looks almost no difference in brightness, if not the main street, but also feel a little dark. Almost all hotels in Tokyo are much darker than ever before, and many restaurants have signs at the door". Tokyo subway Ikebukuro station has 82 fluorescent lamps for lighting before the earthquake and now retains only 33. In addition, according to Shintaro Ishihara, governor of Tokyo, all vending machines in Tokyo put out the lights.

The forthcoming implementation of the power, is the last century in Japan since the 70s oil crisis second electricity saving the last limit target of 15%, Japan as an opportunity to develop a large number of energy-saving technology, the power, will make a number of energy-saving technology has been more effective use, and further promote the new energy saving technology. At the same time, energy-saving products have also been re emphasis.

The Japanese energy saving campaign, section out of the biggest beneficiaries of the business opportunities should be LED energy-saving lamps.

GFK Marketing Service Japan released the survey results LED lamp and LED lamps of the Japanese home appliance sales trends of hypermarket stores. According to the survey results show that in 2011 the proportion of LED bulb sales ratio of 43.5%, more than incandescent bulbs; LED ceiling in sales also exceeded the use of fluorescent lamp ceiling lamp ().

Japan's market demand for a large number of energy-saving lamps, not only to change the consumption structure of the Japanese people, but also changed the supply of LED energy-saving lamps market.

Japanese electronic products have been high quality, fine technology in the world enjoy a high reputation and status, take lighting products, Panasonic electrician, SHARP (Sharp), Toshiba Toshiba...... The Japanese have some main lighting manufacturers in the global market share, the domestic market is as strong as iron. However, after the earthquake in Japan, LED energy-saving lamp market gradually to the outside world has revealed a crack. In the spring fair this year, there have been many Japanese businessmen to find and purchase LED products. In the lighting industry has been developing in the field of Hangzhou LED companies, many have received orders from Japanese customers to buy LED lamps.

Japan LED energy-saving lamp market penetration in the post disaster showed a gradual increase in the trend, but the industry is still worried that this is only short-term demand for long-term demand is to take a wait-and-see attitude.

It is worth noting that the implementation of the government's energy-saving subsidy policy is also an effective means of following the call and raise electricity tariffs. The Japanese government to implement the policy of energy saving subsidies have positive gifts, inclusive short-term impact to Japan and other countries and regions, but in the long term, the government plans to cultivate the domestic LED industry, is the strong power LED lighting market.

For example, Germany announced in 2022 will be a comprehensive nuclear waste, is bound to increase solar energy and other renewable energy development, but also have the opportunity to encourage more users to use energy-saving lighting including LED, LED lighting market is expected to boom.