Secret LED lighting stores seven trapped"

Lighting is an important platform for lighting products, in a sense, as a link between enterprises and consumers, but also the rise and fall of the industry compass. In the face of the lighting of this attractive cake, in recent years, many investors have invested in the construction of lighting stores. However, with the change of the pattern of the market economy, the traditional lighting stores in front of the market, the first change in perception of the well-being of the market, in the face of large stores are emerging, many lighting stores in the competition had eliminated.

When visiting the East China market lighting stores, most dealers feedback, this year a lot of customers suddenly disappeared. What happened to this sudden change? According to industry analysts, in addition to the property market down, the impact of the Internet electricity supplier robbed a part of the outdoor, cross-border integration of service providers also inserted a foot in.

1, blossom everywhere, store out hard

As the largest domestic lighting market distribution center - the ancient town as an example, since entering in twenty-first Century, the town built in the ten years of lighting stores and lighting accessories city about forty or fifty large and small, not to mention the town district of radiation off the coast of Jiangmen and other places, Zhongshan Xiaolan lighting stores. Domestic lighting stores are also known as the number of "more".

The expansion of the store in turn led to blind businesses follow suit, they continue to open stores in order to follow their own interests, hoping to take the lead. One side is desperately expansion, while the decline in sales, dealers living in the store is also very difficult. At the same time, lighting stores want to rapid expansion and be easier said than done.

Qingdao Hongsheng International Lighting City market operations director Xie Haichang told reporters: the main cause of this situation is that the government does not have a unified planning, the second is the lighting stores in Qingdao at present is the fight the enemy separately, in fact, in urgent need of the development of a large city with lighting stores representative, but the development and the development of city lighting stores is not synchronized, the lighting stores and the city itself, are not good. So the store wanted to head in such a situation, it is extremely difficult.

2, hardware constraints, such as death or breakthrough?

At present, there are about 65% of the lamps and lanterns in the large and medium-sized cities in China are old factories and old buildings which have been rebuilt many years ago. For example, parking spaces are inadequate, when the rain around the store, such as water, etc., and the layout of the interior layout is also unreasonable to consumers shopping brings a lot of time, physical exertion.

At the same time, in the face of those fashionable modern rookie, it seems overshadowed, completely lost the competitive advantage, in the passive position of the inferior position. Over time, resulting in the loss of businesses. However, if you want to enhance the competitiveness of the market, put a lot of financial resources, material costs on the hardware transformation, renovation, to a large extent, will cause a significant increase in store operating costs. Followed by the store will be up to 10-30% or so to balance the difference in rent to win.

For this old lighting stores, is actively seeking a breakthrough, renovation or adhere to their own style, Changzhou Guanghui Lamps City General Manager Xiao Xiaohong told reporters: this situation should change according to the actual situation, I suggest that remain unchanged, after all, rangingand may be blind changes exacerbate the death rate.

3, potential enemies, stressful investment difficult

For lighting stores, merchants can be described as its lifeline. On the one hand, the new lighting store offers a variety of preferential policies, and strive to improve the rate of business settled; on the other hand, the accumulation of resources in the old store also try to retain the business has been settled.

With more and more investors into the field of lighting stores, lighting stores increasingly fierce competition, especially in Beijing, Shanghai and other developed cities have become increasingly competitive situation. On the one hand, the new entrants continue to eat the cake market, causing businesses, consumer diversion; on the other hand, a lot of lighting businesses due to business dull have taken a tight, wait and see strategy. As a result, facing the high rent pressure and electric business opportunities, the business needs of the store and the store has declined, rent and transfer phenomenon frequently staged, store rental rate has decreased, eventually even store the high floor berth whole floor empty phenomenon.

Xie Haichang suggested that stores to "stick": especially new stores, at present, the entire lighting industry climate, real estate policy affecting the entire industry ups and downs, this is the existing lighting industry throughout the country. Therefore, we must adhere to, we must adhere to, since the industry, it is necessary to adhere to, adhere to is victory in the past winter is spring.

4, service, in the end how to service

Time in the migration, consumer attitudes and market trends are constantly changing, and the only constant is what can be brought to consumers? In the final analysis is that the store can provide what kind of service to meet the needs of modern consumer diversity, personalized purchase light.

There is no problem in the management of lighting stores, in the final analysis is the service issue, the key to the impact of lighting store operations is the service. Xie Haichang said.

Similarly, Xiao Xiaohong told the author: management of this statement itself is unscientific, and now many stores do not know how to service, in fact, the service is clear