Second tier brand competition effect LED light bulb prices fall

LED industry research firm LEDinside pointed out, LED lighting products in the market exposure increased significantly. In the Chinese market as an example, in May 2011 the racquet pathway on Taobao LED bulb number is very small, but in 2011 June began a rapid increase in the number of July, even have thousands of LED bulbs sold in the above goods.

LEDinside recently in the world's major markets for 40W and 60W to replace the traditional incandescent lamp warm white LED lighting retail price survey, the survey results show that the average retail price of LED lighting in July to replace the traditional 40W incandescent lamp came to $24, more than in June fell 2%; the average retail price and replace the traditional 60W incandescent lamp at $45, than in June fell 6%.

In the regional market, LEDinside said that in 2011 July the price, the price decline is most obvious in Europe, the average price fell more than 2 digit percentage; the decline in addition to exchange rate factors and the original brand manufacturers for the product price a slight adjustment, the main factor is the new product from the second tier brand on the impact, making the average price fell significantly.

Secondly, the price decline is more obvious in the market in Japan, the local LED bulb average price fell by about 5%, followed by the U.S. market, as for the South Korean market, LED bulb price is flat.

The LED bulb, which replaces the traditional 60W incandescent bulb, has an average retail price of $45, and its price is down 6% from June. One of the most obvious decline in prices in Japan, the average price fell by about 7%. Although the average price of $45 is too expensive for many consumers, but the market has more consumers can accept the price of the LED bulb lamp products, increase consumer selectivity; but still need time to test the product quality, product specifications are not accurate and standardized labeling.

LEDinside pointed out that, with the continued decline in the price of LED bulbs, the price per thousand lumens luminous flux also stabilized slide. Instead of the traditional 40W incandescent bulb LED, the average price per thousand lumens in July is $52, while the traditional 60W incandescent lamp to replace the LED bulb, the average price per thousand lumens is $55.