Saturation period? Outdoor lighting market cautiously optimistic

Everyone should give us a hand, at least we are still alive, so many people have died in the cruel market yesterday. "In the recently held 2014 outdoor lighting development and Application Conference, behind Philips Lumileds Asia Marketing Director Zhou Xuejun said, a little helpless sad ring LED.

Have become cannon fodder LED manufacturers are not uncommon, according to LEDinside statistics, from 2011 to 2014, publicly reported run away tide, the number of LED more than 15 enterprises, and this does not include those away without giving the closure of the enterprise.

How cruel competition? 2013 Shenzhen, Nanshan District, a section of street lamps tender, when the subject is 55 million 200 thousand yuan, the results of the price of $29 million 900 thousand. This is the director of the Nanshan District city street lamp management director Liang Zhaoque in the Forum on the original words, even the director admitted that from about fifty million down to about twenty million, for LED companies are relatively poor. "

This is the enterprise in order to win the project. The tip of the iceberg, especially the lamp manufacturers LED engineering properties of relatively obvious, there is a not a single one, a Dayton, enterprises in order to win the bid to fight it.

Time back to 2009, the State Ministry of science and Technology launched the "ten city lights" semiconductor application demonstration city plan, the plan covers Beijing, Shanghai, Shenzhen, Wuhan and other 21 domestic developed city. Since then, the Ten City million lights shouting in the 50 cities to install the slogan of the 2 million LED street lamps.

Not to mention the effect of the implementation of the plan after the introduction of the specific impact on the market caused by: at that time, whenever there is a little social relations and government resources of enterprises, have launched LED street lamp project. If you use to describe the rush, I do not think too much.

There is a background, in February 2012, the Ministry of finance, development and Reform Commission and other three departments issued the "2012 semiconductor lighting products of financial subsidies to promote the project bidding rules, LED street has become one of the outdoor lighting products by bidding. That is to say, before the purchase of LED street lamps mainly promoted by the local government to the central level.

These two things, play a crucial role in promoting the LED street lamp, which is not a double-edged sword is a good thing or a bad thing, opinions vary.

But now look back, the fire broke.

The fire broke down and the price went down. Look at the comparison of main specifications of LED street price since 2010, 2010 in the basic price of 30 to 40 yuan /W, and in 2011 the basic price in 20 ~ 25 yuan /W, 2012 price in 16 ~ 18 yuan /W, 2013 price in 12 ~ 15 yuan /W, 2014 in the basic price of 8 yuan to 10 yuan /W. Compared to the early high profits, LED street prices also attracted industry insiders shouted, the market is difficult to do".

Jia Wei vice president Liu Xiaoxiong shares the entry in 2007, has been doing outdoor lighting. He believes that with the acceleration of the urbanization process, excluding rural and residential road market, there are 2 million to 3 million growth per year, which is provided for street lighting manufacturers market space. With the decline in the price of LED street lights and improve product maturity, coupled with the effect of the past few years to reflect the actual use, the owners of the government's acceptance of the LED street lamp is also increasing.

From the point of view of geographical segmentation, outdoor lighting is now only second to replace the bulb market. China's LED market is just beginning, there will be more urban roads in the future. Zhou Xuejun is also relatively optimistic about the outdoor lighting market. (text / China LED network Amber)

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