Samsung Tang Guoqing: lighting people exposure 2014

Experience of major rivers, 2013 repeated changes, has Chinese lighting arena on "LED lighting era" annals of dispute seems difficult to reach, but the hubbub behind the indisputable fact is: all kinds of LED lighting products entering the various lighting field ", go forward with great strength and vigour rhythm, there is a trend which cannot be halted" and the like. Looking to the future, LED lighting will evolve? What will give us a look forward to the future? Tang Guoqing, general manager of Samsung Electronics China, this article may give you a different perspective. Published authorized by Mr. Tang, in order to provide dinner for everyone.

Lead

I'm here for the LED lighting Era

I'm coming. It's time

I came, came into being

I'm here because I'm horny"

I'm here because I'm on a diet"

I came because I lived long"

I'm here because I'm smart"

I'm here because I'm Noah's ark"

I came, because I - LED, will be able to illuminate the world!

On the first year of LED lighting, it seems that there is a lack of uniform recognition, but to 2014, it can be said that really entered the era of LED lighting, which has become the industry consensus. LED lighting gradually evolved from the replacement of products to the direction of traditional lighting. LED lighting has become the mainstream, from the Frankfurt exhibition in Germany, the United States and the Las Vegas exhibition in Guangzhou, China Guangya Exhibition can be seen, full exhibition are LED.

2014 first half of the characteristics of LED lighting

1, big boom: listed companies to make money is a common phenomenon. According to securities statistics, as of July 16th, A shares of 38 companies have announced the results of the first half of the notice of LED, the 31 companies pre Hi, accounting for more than 80%. The net profit of 12 companies rose more than 50%, of which the state of science and technology, sea star, Jia Wei shares net profit have doubled year-on-year growth of 113%, 118% and 176%.

2, the big integration: the rapid increase in the demand for lighting also let the entire LED industry have emerged in the expansion of mergers and acquisitions boom, through IPO, mergers and acquisitions, three new board listing and other means to seek the support of capital is particularly important. This year's two merger is particularly eye-catching:

(1) crystal electric acquisition of MOCVD equipment can park, close to 500, once again become the world's largest chip maker;

(2) with a history of 90 years of state-owned enterprises Benjamin 1 billion 590 million yuan acquisition of private enterprises in Beijing Shen An, this complementary combination of let the market unlimited reverie.

3, competition: fight large channels. In the field of circulation is almost oligopoly, but with the continuous improvement of the quality of LED lighting products, the price has been able to meet consumer requirements, development of LED lighting products will go on the circulation of products, so as to maximize the civilian market open. In the circulation of the arena, emerging LED lighting manufacturers to Linsen billion light as the representative to share, have invested a lot of manpower and material resources, gexianshenshou, digging channels, in order to occupy a space for one person. In contrast, FSL, sunshine and other old lighting companies are still very obvious advantages.

4, big innovation (disruptive):

(1) substrate materials, three arrows. From sapphire and silicon carbide to the silicon material. The major semiconductor companies have recently released a silicon substrate LED, 8 inch film starts, the light has been able to achieve the same level of sapphire substrate.

(2) flip chip. For example, Samsung high-power LH351B LED, access to the market popular. The characteristics of flip chip can avoid the sapphire heat, can pass a large current; better heat dissipation, improve service life; the size can be smaller, easier to match the optical; no gold, more reliable; antistatic ability, to lay the foundation for the subsequent development of the packaging process. International and domestic enterprises go hand in hand, but different areas. Large companies in the international high power devices a little lead, domestic enterprises in the application of small and medium power almost dominate the world".

(3) no package chip. Flip chip, no gold, to further improve the reliability; new packaging structure without support, direct chip eutectic soldered to the substrate; simplify the production process; direct chip welding cooling platform, thermal resistance is greatly reduced, the same volume of the device can provide greater power. Such as Samsung's FC LED LM131A, small size, high brightness, better reliability, and even manufacturers will be applied to the street lamp.

5, large cross-border: cross-border cooperation, smart city, smart home. The involvement of the mobile Internet, from indoor lighting to outdoor street lamp intelligent control, LED intelligent lighting is an important growth point to increase the added value of semiconductor lighting. Because there are LED, the lighting industry can be introduced in the true sense of cross-border innovation. For example, in the field of communication is likely to cause a real revolution, through the LED light in the transmission of data, Li - Fi (lighting technology) is gaining momentum.

2014 LED lighting trend in the second half

1, shine: LED lighting CFL is probably very influential; finally the brilliant sunset; OLED LEP new preparation. Lighting in the next ten years, LED will be the absolute protagonist, becoming the new normal lighting.

2, the war more intoxicated:

(1) the stronger. Three return to Xiamen, 200 new sets of MOCVD, the Xiamen municipal government to give 4 billion yuan subsidy + application contract; close cooperation with domestic enterprises through packaging, lighting,