Russia's largest LED parts dealers analysis of key market trends

To know more about the Russian lighting market, the Russian LEDinside project will lock the "King pathway" part of the in-depth interviews with Rainbow Electronics general manager Mr. Smirnoff interviews, analysis we know that in Russia the local sales of "LED" components "and other lighting components" in the market.

Rainbow Electronics, is the largest distributor of Russian LED parts. In the Russian LED market, 99% of the LED packaging comes from imports, in addition to the top ten lighting plants will be directly with the original feed, the other 80% of the procurement through the dealer access to obtain raw materials. The main dealers in the Russian market in the hands of the three companies, and Rainbow is the first of the top three companies.

Through an exclusive interview with Mr. Smirnoff, we understand the key elements of the survival of the Russian local market, as well as how the rise of Rainbow, how to maintain its advantage. Manufacturers in the understanding of the dealer perspective to view the market, you can for this strong channel, the development of marketing strategies and cooperative alliance strategy.

LEDinside: in your opinion, what is the current situation and development trend of LED lighting market in Russia?

Mr. Smirnoff: Overall, the LED lighting market in Russia is now quite different from what it was 8 years ago. I entered the industry in 2006, and it has been 8 years. In my opinion this has occurred in the middle of the essential changes in the market demand for LED has also been formed, each stage of the popular lighting products are not the same. For example, 2006-2010 number of office lighting products the most popular Troffer, which is a recessed ceiling lamp, while the number of Companies in this area most, most have electronic industry background, to provide solutions for circuit technology.

After 2010, the Russian lighting solutions mainly by advanced LED lighting manufacturers, such as BL-TRADE and ASTZ, application of lighting technology, traditional lighting manufacturers some of the production of high pressure sodium lamp, metal halide lamp, fluorescent powder and other products during this period, has started to produce LED light source products transformation.

However, recently the most popular lighting products for street lamps, industrial, construction and retail lighting environment, rather than a troffers, because almost no profit on the lamp manufacturers.

And those who have entered the LED industry, large companies have no electronic engineering background, trying to develop other new product types include lighting, lighting industry later more popular (Industrial, Lighting) (Street Lighting) municipal street lighting, building lighting (Municipal Lighting) (Architectural Lighting), commercial lighting (Commercial Lighting) etc..

You can still see the Troffer at today's lighting show, because it still has a market, but for many companies, the real money is other products, such as construction, industrial and customized lighting, etc.. Because it is difficult to rely on Troffer earnings or basically impossible to profit, only those who can reduce the cost of production of the lighting giant.

LEDinside:Rainbow Electronics is a what kind of company?

Mr. Smirnoff: we provide customers fairly complex support services, including basic lamp parts, such as CREE LED, LEDIL two optical components, MOONs power supply, Tonlier, LG, Innotek (professional connectors) professional precision connector. The company also provides customized optical components (custom optic) and the Russian production of light engine control system, and the exclusive development project, and together with the end customers to design the entire lamp, all services is designed to meet customer demand for lamps.

We are not the only company in the Russian market to provide technical consulting services. The company's Distribution By Design is simply a way of earning money, provide the solution components according to the customer demand. We are a distributor of various electronic components, such as the Cree package, LEDIL two optical, Toniler power supply, independent research and development of engineering control systems, these components are used to design the lamps required by customers. Our customers are mainly do not have the lighting research and development and engineering design capabilities of large local lighting manufacturers.

Rainbow is the same as outsourcing companies to provide customers with engineering and technical advice (Engineering Consulting), complete customer account of technical solutions. In what way are these programs carried out? There is a complete team of engineers in our technical department, which includes circuit technology, optical technology, thermal control (thermo Management) lighting technology four field engineer division, together to complete the overall design of the customer required lamps.

And we will provide the program will use the company's agents of the major components of the brand such as Cree, LEDIL, Tonlier and self-developed modules and optical devices. With our cooperation, customers can directly use the program for production, greatly shorten the cycle of product launch, and save the cost of R & D, design and testing links. This is our business philosophy is to provide high-quality technical solutions and controllable cycle, to help customers improve market competitiveness.

LEDinside: your business model is very interesting in the lighting field. Because in mainland China or Taiwan, the task of component distributors is to find better suppliers, better products or lower prices. And their customers usually have their own career development team, but R