In this event, Ruifeng Optoelectronics grandly opened the brand exhibition hall of its Shenzhen headquarters and launched a new brand concept film. From the aspects of technology research and development, production and manufacturing, quality control, etc., it demonstrates Ruifeng Optoelectronics' in-depth cultivation in the LED field, future development vision and unlimited possibilities.
Gong Weibin, Chairman of Ruifeng Optoelectronics, delivered a wonderful speech at the opening ceremony, summarizing and reviewing the key nodes and notable achievements in the development process of Ruifeng Optoelectronics, further clarifying the company's future strategic direction and innovation layout. He emphasized that this global brand refresh is an important step for Ruifeng Optoelectronics to deepen its "innovation" strategy. The company has comprehensively upgraded from multiple dimensions such as service positioning, brand image, and quality management.
Ruifeng Optoelectronics has renovated and upgraded its brand globally, using the eyes as the window for light perception of the world. Based on a global perspective, it has established in-depth cooperation with leading companies in various fields at home and abroad to provide customers with supply chain value. It continues to innovate and extend LED light sources in lighting, electrical, automotive, display, touch display and other industries, and uses technological creation to lead the innovation and development of the industry.
New brand exhibition hall, lighting up the imagination space
At the opening ceremony of the exhibition hall, the new brand exhibition hall carefully built by Ruifeng Optoelectronics made a stunning debut for the first time. The exhibition hall has a total area of nearly 2,000 square meters and is mainly divided into four major areas: image preface hall, brand image area, R&D intelligent manufacturing area, and product experience area. It is a multifunctional technology exhibition hall integrating branding and marketing.
Visitors can deeply explore the brand story and development history of Ruifeng Optoelectronics, and intuitively experience its excellent R&D strength and diversified product and business system layout. The entire exhibition hall will comprehensively present Ruifeng Optoelectronics’ core technology and comprehensive strength, and appreciate Ruifeng Optoelectronics’ innovative layout and product charm in the field of LED packaging.
In addition, the Ruifeng brand exhibition hall also carefully constructed five core scenes of touch display, electrical, automotive, display (Mini LED direct display/backlight/RGB), and lighting (indoor/outdoor). Visitors can immersively experience the most cutting-edge products and technologies of Ruifeng Optoelectronics, opening up unlimited imagination space for LED applications.
Five new product solutions to deepen the "innovation" strategy
At the event site, Ruifeng Optoelectronics' five major product lines released a variety of innovative product solutions, covering lighting, automotive LED, Mini backlight/direct display, touch display and other fields.
· New lighting Chip flip-chip products
Zhang Jiaxian, general manager of Ruifeng Optoelectronics’ LED packaging product center, officially launched the new Chip flip-chip product at the press conference. In view of the technical bottlenecks existing in traditional formal chips, innovative flip-chip structure design and optimized production processes not only solve the problem of secondary melting, but also effectively avoid problems such as LED lights not lighting up, flickering, and large light attenuation that may be caused by false soldering of gold wires or poor contact in formal packaging, significantly improving the stability and reliability of LEDs.
The new products cover three series of low brightness, medium brightness and high brightness, with a brightness range of 600-1800mcd, which can meet the needs of different scenarios and applications, and have the advantages of good heat dissipation, high light efficiency and long life. It is another innovative masterpiece of Ruifeng Optoelectronics in the field of LED technology.
· Automotive ADB module and Smart RGB ambient light
Long Sheng, general manager of Ruifeng Optoelectronics Automotive Product Center, focused on the company's newly launched automotive-ADB module and Smart RGB at the press conference.
Ruifeng Optoelectronics automotive-ADB module adopts "Chip on Board" technical route, combined with the self-developed ceramic laser molding substrate hot-pressed eutectic process, the technical solution has both high performance and high reliability; the light source and driver are integrated, and combined with the laser blocking wall process, the pixel pitch can be less than 80μm, achieving a compact arrangement of more pixels and completely blocking the side light to solve the optical crosstalk problem; it can provide new 102, 84, 48, and 24 different pixel solutions, taking into account performance and cost to solve customer application pain points and product positioning.
It is worth mentioning that the advantages of Ruifeng Optoelectronics' hot-pressed eutectic technology have been fully utilized in ADB modules. Through this technology, high-power ceramic LED lamp beads for high and low beams can provide high-performance light sources for ADB modules, realize adaptive conversion of high-beam light patterns, and ensure safe driving without glare.
In addition, Ruifeng Optoelectronics also launched Smart RGB, an interior ambient light that uses 3535-dual-wire control IC LED technology. It has three independent RGB drives, 256 gray levels, power saving mode, sleep mode and other features, leading a new trend in future ambient lighting.
· New car ultra-thin MiniLED backlight products
Lin Longxiang, director of Ruifeng Optoelectronics’ backlight product line, gave an in-depth explanation of the vehicle’s ultra-thin MiniLED backlight products at the press conference. Different from the existing solutions on the market, Ruifeng's automotive MiniLED COB backlight products adopt innovative 3D optical structure/white light brightening solution, adopt EE Dimming solution design and the industry's first molded OD0mm and unique CSP uniform structure. It has the characteristics of high light efficiency and high reliability, and meets the requirements of vehicle regulations.
The OD0 blue light solution and 0Domm white light solution launched by Ruifeng's new vehicle MiniLED COB backlight products this time adopt ultra-thin designs, allowing the vehicle display to be more flexibly integrated into various models for terminal creative design, meeting the needs of the vehicle display market for advanced technology.
· Color e-paper modules, complete machines, touch lamination modules, large-size color-changing films and other new products
Xu Zhou, general manager of Ruifeng Optoelectronic Touch Display Product Center, comprehensively explained a series of products such as color e-paper modules, complete machines, touch lamination modules, and large-size color-changing films.
Ruifeng Optoelectronics solves display problems such as bubbles and uniformity in lamination through one-stop design and lamination solutions for electronic paper front-light touch, significantly improves the brightness and color saturation of color lamination, and at the same time achieves ultra-thin and ultra-narrow bezel designs to provide users with the best visual experience.
In addition, Ruifeng's large-size color-changing film products can meet color-changing demand scenarios such as 3C appearance, mobile phone back covers, decorations, and vehicle interiors.
· Car Mini Ambient Light
Xia Guangyan, Mini Display Product Manager of Ruifeng Optoelectronics, shared the cutting-edge design concept and unique application of Mini Direct Display - Mini Ambient Light for Cars at the press conference.
Ruifeng Optoelectronics has innovatively extended the Mini LED feather gauze series to automotive scenarios to create an extremely thin, flexible and flexible Mini LED-car series ambient lighting solution. It has built-in high-density point light sources, uniform light emission, multiple color gradient effects, and stronger interactivity. It supports full light color and various specifications and shape customization, and can perfectly match the ambient lighting decoration design needs of various models and built-in components, providing users with a more comfortable and high-quality driving experience.
The road of innovation leadership is more than creating more value for customers
For Ruifeng Optoelectronics, the new opening and new product release event of the brand exhibition hall is not only a display of the results of years of technological accumulation and innovation, but also a new chapter for Ruifeng Optoelectronics to gather strength to break the trend and lead the development of the industry with innovative quality.
In the future, Ruifeng Optoelectronics will continue to adhere to the corporate philosophy of "innovating technology to enrich human life", taking scientific and technological innovation as its own responsibility and technological leadership as its driving force, deeply exploring market demand, continuing to optimize product structure, and creating more differentiated and competitive products and services for customers. At the same time, it will also give full play to its own innovation and technological advantages, actively lead the industry development trend, and cooperate with upstream and downstream enterprises in the industry chain to jointly promote the sustainable and high-quality development of the LED industry.
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