Ronda: crystal power, lighting market in the first half of the "quantity" will take off

Taiwan media news LED a big brand factory resorted to in the North American market price war, to fight for the bloody city point, now even CREE and GE brands have decided to follow up to fight a war of attrition, the upstream supply chain, will be forced to a tearful, and "pray" the third quarter prices to accelerate to catch at the end of the first fight off the market demand, and revenue ".

LED brand factory using "2 LED bulb promotion plan $4.97, for a period of 3 months, after a single reply price $3.97. Packaging plant, said $4.97 of inventory has been sold out, the sales situation is good, the rest of the brand factory also decided to deal with low prices.

In this regard, the Department of Taiwan wafer crystal power plant, Lunda positive evaluation, that the price war will stimulate the market scale, LED lighting market in the first half of the "quantity" will take off.

The wafer factory that opened the first shot of the LED a bargain brands, calculate the factory price of only $2 each, plus 35% profit if the actual amount of the pathway in the pathway, priced at about $2.7, in other words will be blood output, is very likely to other state subsidies to loss flat for the North American market, first grabbed market share in North america.

Chip factory is expected next year, the same specifications of the factory offer will be reduced to $1.2~1.5, the second half of Asia will launch a $1.5 solution.

EPISTAR chairman Li Bingjie said at the shareholders meeting, the second quarter for solid state lighting big price cuts, the companies are re design, resulting in the second quarter after the re launch of the solid-state lighting cooling solutions, demand in the third quarter will be significantly ascended, but turnover depends on the price decline, impact on the LED wafer plant is OK, because the chip factory direct reduced chip size for. Li Bingjie also predicted that the global 70 billion holder, LED accounted for only 20~30 million, the conversion under the penetration rate of only 5%, all kinds of lamps, annual sales of about 12 billion, this year to achieve 2 billion 500 million LED market size, penetration will reach 20%, next year is expected to break down 30%, CFL speed, LED will accelerate the speed of flight.

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