Rising LED

May 8th, Analysys International (micro-blog) released the China LED outdoor electronic screen advertising market research report 2012 revealed that by 2015, China's outdoor LED display advertising market size will be more than 2 billion 700 million yuan. The rapid expansion of LED outdoor advertising will further squeeze the living space of outdoor advertising.

LED outdoor advertising because of its strong impact, with interactive features, in recent years, outdoor advertising market share was two digit growth. Eagle alliance operations director Zhang Yuliang told reporters that in 2011 China LED outdoor electronic display advertising market reached 1 billion 825 million yuan, an increase of over the previous year by up to 39.8%. In 2011 the total amount of outdoor advertising amounted to 61 billion 800 million yuan, an increase of 15%, much lower than the growth of outdoor advertising LED.

At present, the domestic LED outdoor display advertising market mainly by the Phoenix City, the champs, tulip, yingmu alliance four companies carved up, these four companies accounted for more than 70% market share, only 26.9% to the other small and medium-sized company, fierce competition. Zhang Yuliang said that the future competition will focus on how to achieve the interaction between the audience and the media through the use of high-tech integration.

The Saudi Pavilion "moon boat" around the world the smiling faces of children, China Taiwan Museum launched the "Sky Lanterns", the pavilion, the "magic box" 720 degree space illusion...... With excellent performance and excellent plasticity, LED display technology in Shanghai, World Expo shine. Today, this technology in the field of outdoor advertising. Today, yingmu network outdoor media integration of outdoor media resources 100 billion yuan, highest success among the domestic outdoor media enterprises. Whether this means that outdoor advertising LED will become the battleground of the matter?

All kinds of new media companies that look askance outdoor LED screen advertising, and it means that a rise of outdoor advertising in LED era?

LED duck

Whether it is walking in New York's times square or Ginza in Tokyo, Hongkong,, it is difficult to imagine if there is no LED lights and billboards embellishment, the world famous how the night will be eclipsed.

The application of new technology in outdoor media has stimulated the growth of global LED display advertising. From road signs, light boxes, neon lights and other traditional outdoor media, LED display manufacturing is not affected by the area restrictions, and is thin, can be attached in various public occasions, display text, images, animation, large-scale, coupled with high brightness, color, convenient and fast error detection and other unique features, which can make the advertisement more rendering force and power. Outdoor advertising market in the United States, outdoor video accounted for 80% of the share, of which LED display is a new profit growth point. LED display can be used to promote the city image, public service advertising and urban emergency information dissemination. At the same time, the new LED technology to improve the brightness of the light tube, can ensure a more energy saving on the basis of better image saturation, reduce light pollution. Unique advantages, promote the further upgrading of related industries.

Aiming at the competition of "2 times"

Recently, LED display the famous department store in Hangzhou on a more than and 500 square meters, the distance of 100 meters away as long as the audience waved the arms, can be remotely operated beverage bottles on the screen, flip and pour water, catch all the attention of visitors. This kind of screen can also be networked at any time.

"After nearly seven years of rapid development, LED media industry have entered the 'iron' period. Eagle alliance Zhang Yuliang admitted that the industry's profits have been from the early high was diluted to a fairly low level. From the growth rate of the national market in recent years, the growth rate in 2009 was only 15%, in 2010 with the growth rate of World Expo was reached at the end of last year, and fell back to the level of 35.5%. The LED display is different from the traditional print media, the huge investment costs, a standard basketball display area will cost millions of dollars, in the process of operation but also need to pay an additional charge, operating costs, maintenance costs etc.. Rough estimate, the current average revenue level of the industry, to recover a basketball court cost at least four or five years, there is no strong financial support, operators unsustainable.

In fact, there are very few companies can play this protracted war". According to insiders, the current domestic LED outdoor display most of the small and medium-sized operators do not have the screen property, only the sales agency, customer requirements advertising schedule often conflict with the screen owner, directly affect the quality of service and revenue of operators. The mergers and acquisitions yingmu alliance of media resources, can help enterprises choose more targeted time and lots of advertising, to effectively improve the LED media industry meet the needs of the situation. LED outdoor advertising has begun to try to move into the 2 era"!

Market needs standardization

For LED outdoor display advertising market, because of its special form of media and the physical location, position setting, advertising content play behavior relative to other media platforms have more constraints, including industrial and commercial administrative supervision department of SARFT, management department, and the municipal administration, various provinces and cities, traffic quality supervision etc. department. But the relevant administrative departments issued norms and standards are not uniform, for enterprises, it is difficult to form a feasible binding, particularly in the two or three line of the city, due to the regulatory relatively loose, operators spread lack of approval, advertising uncensored on screen events